Research On The Optimization Strategy Design Of Video Website Bullet Screen Based On User Experience

The single content output method of traditional video media is gradually unable to meet the growing spiritual needs of today' s audience.Live commenting has undergone a qualitative change from zero and from a single platform to multiple media applications.Third generation of the web,the second thing is the rapid development of the 5G internet network,because of its immediacy of strong,high verisimilitude to reconstruct the user' s information,the communication changed people' s access to information,reading,and social practices,audience say “liberated ” the viewer into the participants,the concept of the audience is replaced by the user.In order to satisfy and realize the needs of the public and the choice of media transformation based on the entertainment age and the Internet age,nowadays bullet subtitles have become popular and become an existence that cannot be ignored.At present,there are few literatures on the study of video websites from the perspective of user experience in domestic academic circles,so It is necessary to explore deeply through a series of scientific and reasonable research methods.However,good user experience is undoubtedly a necessary condition for the 1 success of video websites,and also an important channel to promote the long-term development of video websites.Therefore,it is of certain value to study how to optimize video websites from the perspective of user experience.From the perspective of user experience,it is of great significance for the development and improvement of China' s mobile Internet to provide the optimal design strategy of video website barrage.This paper takes the video website live commenting as the research object and guides the generation of optimization strategies with the user experience related theories.Firstly,on the basis of the research and analysis of existing literature,the factors affecting the user experience of video websites are summarized.Based on this,the user experience evaluation model is preliminarily :constructed and some hypotheses are proposed.Secondly,the theory and empirical research are combined to explain the model and verify the proposed model through questionnaire survey and data analysis.Then using analytic hierarchy process(AHP)to evaluate the importance of the factors,so as to build a video website barrage user experience factor hierarchy model,finally identified by the Functions,feelings,content,and visual vision.and feature perception of four dimensions,and 13 indicators of evaluation model,to provide theoretical basis for design principles and strategies for the video web site to provide the reference for the optimization design of the barrage strategy.Then combined with a large number of existing video website live commenting cases,summed up the user experience video website live commenting optimization design strategy.Finally,according to the design principles and strategies,sohu video is selected to carry out the design practice of live commenting,and the feasibility of the design principles and strategies is verified through the usability evaluation of the design scheme.