A Study On The Aesthetic Alienation Of Contemporary We-Media

With the advent of the deep Internet era,We-media as a unique media form is increasingly showing its powerful vitality,which has greatly expanded the ways and means of people's access to information,and at the same time reflected and penetrated the logic and spirit of a certain post-modern culture.Marx used the theory of labor alienation to describe and criticize the basic problems of capitalist society,and through the continuous succession and development of contemporary Marxist researchers,"alienation" has gradually been extended and applied to various theories to explain a state of "otherness" or "non-self"."The fusion of the two heralds a deeper integration.The deep integration of the two indicates that critical reflection based on the reality of contemporary We-media is gradually becoming a new trend.The problem of aesthetic alienation of contemporary Wemedia is a social phenomenon of aesthetic value deficiency that gradually emerges in the process of extending the "humanization" technology of modernity represented by We-media,which is manifested in the convergence of aesthetic standards,low pursuit of aesthetic value,and increased aesthetic utilitarianism.In the context of "five education integration",it is of certain research value and practical significance to construct a study on the crux and contradiction of the aesthetic alienation of "human beings" in the era of We-media.This paper uses literature research method,word frequency analysis,bibliometric analysis,systematic research method,interdisciplinary research method and other methods to explore the current situation,causes and dissolution paths of the problem of human aesthetic alienation in the era of We-media,with the research idea of theoretical ramification-problem research-attribution analysis-path proposal.The study is divided into three parts,except for the introduction and conclusion,as follows.Part I: The foundation of the research-theoretical ramification.The key concepts are explained,and the basic interpretations of We-media,aesthetics,alienation and aesthetic alienation are clarified;the idea of Marxist practical aesthetics is applied to philosophically examine the selected topic;the fundamental followings of the study are indicated as Comrade Xi Jinping's important discourse on ideological and political education and aesthetic education,and the external support is the relevant theories of aesthetic psychology and communication science.Part II: Difficulties of the study-problem research and attribution analysis.Firstly,the subject specificity of the aesthetic alienation of contemporary Wemedia is distinguished and declared from a practice-based perspective.Secondly,the common manifestations of the problem of aesthetic alienation of contemporary We-media are summarized into three aspects: high smoothness and tendency to homogenization,hyper-pleasure and obsession with peak experience,and pan-aestheticization and pan-entertainment tendency.Finally,the problem is paradigmatically attributed with Engels' viewpoint as a guide: the objective,external causes are mainly the unprecedented prevalence of consumerism,the highly developed media technology,and the excessive proliferation of mass culture;the subjective,internal causes are mainly the increase of modern aesthetic needs,the choice of aesthetic individuality tendencies,and the absence of positive aesthetic compensation mechanisms.Part III: The focus of the study-the path is proposed.The path of dissolving the problem of aesthetic alienation of contemporary We-media is explored with the main idea of ideological and political education profession and the systemic and interdisciplinary ideas.Sixteen coping strategies with practical significance are proposed from four levels: the construction and perseverance of aesthetic cultural positions,the source and attribution of aesthetic values in today's era,the construction and improvement of school aesthetic education,the main field for the formation of the subject's aesthetic literacy,and the purification and beautification of the network ecological environment at the level of media technology.