Research On Marketing Strategy Of Redmagic Gamephone Of Nubia Technologies Co.,Ltd.

After years of development,the smartphone industry has entered the stock market stage.In order to seize the market,huawei,Xiaomi,OPPO,VIVO and other smartphone brands have been engaged in price wars,and the industry competition has been further intensified.In order to deal with risks and seize opportunities in the e-sports industry,Nubia carried out gamephone layout and established the Red Magic sub-brand.Red Magic entered the game phone market in 2018.Although it has established a certain market position after three years of market cultivation,with the continuous development of Red Magic brand,many problems have been gradually exposed,affecting the development of Red Magic gamephone.Therefore,the Red Magic want to rapidly expand market share,need to establish a perfect and effective marketing strategy.In this context,this paper aims to develop effective marketing strategies for the Red Magic gamephone.First,it introduces the marketing status of Red Magic gamephone,summarizes the problems existing in the marketing of Red Magic gamephone;Secondly,through PEST analysis and Porter’s Five Forces model,the macro environment and industry competition environment of Red Magic gamephone are analyzed.Meanwhile,the internal environment of Nubia is analyzed.Combined with SWOT analysis,the advantages and disadvantages,opportunities and challenges are analyzed,and the combination of marketing strategies is selected.Thirdly,using STP marketing theory to complete the target market selection and market positioning of Red Magic gamephone,and according to the 7Ps marketing theory for Red Magic gamephone marketing strategy: In terms of product strategy,it is necessary to enrich the product line,adjust the new launch pace,optimize the product experience.In terms of price strategy,it is necessary to adopt portfolio pricing,optimize life cycle pricing and strengthen channel price control.In terms of channel strategy,it is necessary to enrich sales channels,optimize dealer cooperation mode and strengthen dealer mana.In the aspect of promotion strategy,it is necessary to rationally allocate communication costs,focus on e-sports crowd,and take targeted marketing actions.In terms of personnel strategy,it is necessary to build a professional team and strengthen performance stimulation;In terms of tangible display strategy,it is necessary to intuitively display product performance,display ecological products in full scenes,add virtual characters and disseminate content in videos.In terms of service process strategy,it is necessary to pay attention to the whole process of service,establish service evaluation system,and provide differentiated service for users;Finally,in order to ensure the smooth implementation of the marketing program,the implementation plan and safeguard measures are put forward.The research results of this paper is to set reasonable marketing strategy for the Red Magic gamephone,promote the overall level of marketing the Red Magic gamephone,strive for the Red Magic gamephone can continue to keep up with the development of situation,continue to expand the Red Magic brand market share,but also for he development of the gamephone industry provide certain guidance and reference.