A Study On The Construction Of The Identity Of NBA Community In Hupu Sports

The advancement of Internet technology has created a virtual world that breaks the boundaries of time and space for people,which not only enriches the objects of communication,but also greatly expands the social space.Individuals based on common interests and hobbies gather in virtual communities and try to enhance the sense of group belonging by constructing identities.The construction of this identity not only has a significant impact on the community,but also has a huge impact on politics,economy,and culture."Hupu Sports NBA Community" is very well-known among fans.This article selects it as the research object,comprehensively using participatory observation method,in-depth interview method,questionnaire survey method and other research methods to deeply study the identity of Hupu NBA community users Construct.The full text is divided into five chapters,mainly discussing two issues,one is how the users of the Hupu NBA community construct their identities,and the other is how this identity construction affects the community.The first chapter mainly introduces the construction of Hupu sports basketball community,narrates the commercialization and communityization of Hupu,and finally discusses the reasons for the rapid development of Hupu.Chapters 2 and 3 focus on the process of identity construction in the Hupu NBA community,which is divided into individual identity construction and group identity construction.As individuals in the community,users actively interact with other users through performances and interactions to achieve "idealized self";from individual to group,the group and society constituted by "others" become an important reference for the construction of individual self-identity,The discourse system bound to the team's identity is the status symbol of the members of the community.At the same time,it gains identity in the confrontation with "anti-fan",promotes the carnival to achieve the most thorough collective identity,and finally uses the group system and group welfare to consolidate identity And sustain.The fourth chapter analyzes the influence of the construction of identity on the Hupu NBA community,which is divided into positive and negative influences.The construction of identity promotes the willingness of individuals to participate in community interactions,and eventually develops into real-world interactions,consolidating the stability of the community structure;but identity also brings forced identity,consumerism and other impacts on the group,especially in identity.Conflict is the most overlooked point.The last chapter tries to provide some constructive suggestions for the development and growth of the Qunyuan community through the above analysis.Throughout the full text,this research has a certain degree of theoretical and practical significance.