Dual-channel Ordering Decision Considering Active Demand Delay Induction Strategy

With the vigorous development of the e-commerce model,mobile payment has gradually penetrated into all areas of life.In order to adapt to the trend of the times,many retail companies have begun to transform and introduce new channels on the basis of the original sales model.The dual-channel model can meet the different needs of consumers.The online model is convenient for consumers to shop conveniently and quickly,and consumers can experience products offline and get them immediately.This consumer-centric model brings new requirements and challenges to the responsiveness of the supply chain.Affected by the epidemic and the Sino-US trade war,the risk of supply chain interruption is increasing.If we only solve the problem from the logistics side,it will only increase the logistics pressure and the labor cost of adjusting the goods,and cannot solve the actual problem.In order to adapt to the uncertainty of consumer demand and reduce the stock-out loss of retail enterprises,it is necessary to solve the problem from the source.Consumers’ purchase behavior is affected by commodity price and acquisition time.On this basis,an active demand delay strategy is designed to classify consumers and provide different purchase plans.Reasonable allocation of limited resources to meet the needs of more consumers and improve consumer satisfaction.In view of the above situation and problems,this paper constructs an active demand delay induction strategy on the basis of the existing dual-channel store’s reprint strategy,divides consumers into time-sensitive and price-sensitive types,and prioritizes meeting the needs of time-sensitive customers during the spot period.,for price-sensitive customers,price discounts are adopted to induce them to actively choose to delay demand.The reprint period meets the needs of some price-sensitive consumers,and the rest of the needs will be met in the next replenishment cycle.The optimal order quantity is obtained by solving a model that considers the active demand delay induction strategy of reposting.The advantages and disadvantages of the three strategies of no-reload strategy,horizontal transfer strategy and active demand delay strategy are analyzed intuitively through basic calculation examples,and the influence of different parameters on order quantity and profit is displayed by sensitivity analysis,which provides relevant management inspiration for retail enterprises.suggestion.Through model research and sensitivity,it is found that:(1)Compared with the strategy of only considering reprinting and the strategy of not considering reprinting,the active delay induction strategy reduces the number of orders at the beginning of the store and greatly improves the profit;(2)The reprinting strategy The increase in the price will increase the profit of the retail store within a certain range,but the profit will begin to decrease after reaching the optimal value.Therefore,it is necessary for both parties to coordinate to formulate the reprint price;(3)After adopting the active demand delay strategy,the optimal order quantity Profits of retailers and retailers are affected by price,discount and cost.Comprehensive consideration is needed to formulate reasonable price discounts for products with different commodity prices.For example,it is not suitable to implement active delay strategy for expensive commodities,so as to be more reasonable The optimization of existing resources to achieve supply and demand matching.There are 16 figures,4 tables,and 77 references.