Research On The Influencing Factors Of Scenario Finance Application In Regional Commercial Bank

Scenario finance organically integrates financial business and products with various aspects of the economy and society,and is a strong support for commercial banks and other financial institutions to serve the real economy and social livelihood.It can effectively help achieve the goal of the financial industry to "break away from emptiness to reality".In the face of the impact of the development of Internet finance on commercial banks,scenario finance,with its efficient and flexible characteristics,provides support for commercial banks to expand market space and business scope,which is expected to boost the Digital transformation of commercial banks.Compared to large state-owned commercial banks and national joint-stock commercial banks,the financial development of regional commercial banks is relatively inferior.As a provincial-level commercial bank,Z Commercial Bank,by drawing on the reform experience of multiple urban commercial banks,merged thirteen local and urban commercial banks in the short term,and listed on the Hong Kong Stock Exchange in the third year of its establishment.It has developed rapidly among regional commercial banks,and in the current environment of vigorously promoting financial reform,it has a certain demonstration effect on the reform of urban commercial banks and even rural credit cooperatives nationwide.Since the development of scenario finance in 2018,Establishing a scenario development institution and relying on scenario finance to establish a comprehensive data exchange application mechanism has greatly enriched its business model and expanded its development space.The experience and problems of scenario finance development have strong reference significance.In order to conduct in-depth research on the application of scenario finance in regional commercial banks,this article selects Z Commercial Bank as a case study,focusing on analyzing the current development status,application problems,and influencing factors of the bank’s scenario finance,in order to obtain inspiration and suggestions that regional commercial banks can refer to.Based on the analysis of domestic and foreign literature and relevant theories,this article first integrates the development motivations and current situation of scenario finance in Chinese commercial banks,and compares and explores the constraints on the development of regional commercial bank scenario finance.Secondly,an overview of the basic situation of Z Commercial Bank,the research object of this article,was provided,and the types of scenarios,data exchange mechanisms,customer acquisition,as well as the impact of scenario finance development on performance and risk were analyzed.It was found that the application effect of scenario finance development in this bank was not significant.Furthermore,this article conducted a questionnaire survey on Z Commercial Bank customers,and through descriptive analysis and logistic regression analysis,identified the problems and influencing factors in the development and application of the bank’s scenario finance.Based on the above research,the following conclusions are drawn:(1)Z Commercial Bank’s scenario finance has not been effectively applied,and the advantages of scenario finance have not been fully utilized;(2)Insufficient promotion of scenario finance by Z commercial bank;The richness of the scene,the degree of integration with work and life,and the degree of connection between scenes are relatively low;Customers have concerns about their own funds and data security;(3)The four factors of customer personal characteristics,customer response to promotion,channel usage frequency,risk and data security have a significant impact on the application of scenario finance.Based on the practical and scenario financial application problems and influencing factors of Z Commercial Bank,this article proposes corresponding suggestions: strengthening innovation to drive business development;Multiple channels to access financial scenarios;Emphasize the promotion of financial products;Establish and improve the data governance system.The inspiration for the financial development of regional commercial bank scenarios extended from the results of case studies is that local characteristics should be promoted based on the region;Accelerate innovation to form a scenario ecosystem;Strengthen the construction of data governance system.