Research On Pricing Strategy And Coordination Of Low Carbon Products In Co-opetitive Supply Chain

At present,all countries in the world have started to launch a series of carbon emission reduction policies and measures against global warming.Low carbon production has become an important means for enterprises to reduce carbon emissions.At the same time,the global economic integration has led to the intensification of competition among enterprises and the emergence of cooperation.In this context,how to price low carbon products has become the key to leading the market for manufacturers with co-opetitive relationships in the supply chain.Therefore,this dissertation will take the manufacturer with co-opetitive relationship to produce low-carbon products as the research content,and discuss its pricing decision and profit coordination.Firstly,this dissertation introduces the background and significance of supply chain co-opetition and carbon emission reduction,reviews the research status quo,and puts forward the research contents and methods of this article.Then,this dissertation introduces the co-opetition theory of supply chain in detail,analyzes the path of carbon emission reduction and investment behavior,and expounds the Stackelberg theory and supply chain coordination method.Secondly,this dissertation considers the co-opetitive situation that the upstream manufacturers produce parts to the downstream manufacturers in the supply chain,and produce the same products to compete with the downstream manufacturers.The centralized decision-making and decentralized decision-making models of the co-opetitive supply chain system are established respectively,and the optimal price level and profit are obtained.Then,analyze how the parameters in the model affect the price and profit.Thirdly,this dissertation introduces the improved Shapley value method into the field of co-opetitive supply chain,analyzes the main influencing factors that affect the distribution of benefits among the members of the supply chain,uses the entropy weight TOPSIS method to determine the weights of each influencing factor,and improves the traditional Shapley value allocation scheme based on the weights.Finally,this dissertation selects the co-opetitive supply chain led by BYD,which produces new energy vehicles,for empirical analysis.The improved Shapley value method is used to coordinate profits between the two decision-making modes,ensuring a reasonable distribution of profits among supply chain members,and providing countermeasures and suggestions.