Research On Ip Image Design And Application Of Chuxiong Yi Ethnic Twelve Animal Dance

Chuxiong Yi ethnic group has a long history and splendid culture,and the twelve animal dance,which is on the verge of extinction,is a precious ethnic folk intangible cultural heritage.The purpose of this paper is to use the IP to derive a wide range and strong identification,transmission is fast,make intangible IP figure,mainly through IP image design and derivative design show twelve animal song-and-dance extravaganza dance,religious worship,Angle of the ethnic spirit of three different forms of visual representations,yi’s historical culture,religious belief,social customs,aesthetic,and ethnic spirit.This paper consists of five chapters,including basic theory,cultural overview,cultural representation analysis,design orientation,design practice and application.Three research methods are used: literature research,field investigation,questionnaire survey,example and induction.Dig deeply into the cultural value and cultural representation of the Twelve animal dances of Yi ethnic group,explore IP visual design methods,consider the current public aesthetic trend,and transform the IP images of the twelve animal dances.The design practice includes derivative design such as IP image design of twelve animal dance characters,brand logo and commercial illustration,as well as the application of derivative products such as cultural and creative products,agricultural and sideline products packaging and posters.