Research On The Motivation And Performance Of Asset Divestiture Of Ningxia Zhongyin Cashmere Co.,Ltd From The Perspective Of Asset Light Operation Mode

With the continuous development of economy,more and more enterprises implement expansion strategy on the basis of the original business and achieve economies of scale by expanding the scale of enterprises,which leads to the continuous reduction of the company’s profit space,the impact of development prospects,the decline of the company’s value and the deterioration of business performance.In this case,facing the increasingly severe business difficulties,many companies have transformed from asset based operation mode to asset light operation mode.Taking the Ningxia Zhongyin Cashmere Co.,Ltd as an example,this study collects the relevant data of the stripping assets of the Ningxia Zhongyin Cashmere Co.,Ltd,makes a detailed analysis of the stripping motivation and impact of the Ningxia Zhongyin Cashmere Co.,Ltd from the perspective of asset light operation,and puts forward the corresponding conclusions and suggestions.Firstly,after combing the relevant research at home and abroad,this paper makes a theoretical research on the relevant literature of asset stripping and asset light operation in China.Then,from the perspective of asset light operation,this paper summarizes the asset stripping of Ningxia Zhongyin Cashmere Co.,Ltd,selects financial indicators and market performance to evaluate it,and summarizes the enlightenment brought by Ningxia Zhongyin Cashmere Co.,Ltd combined with specific cases.Finally,the paper summarizes and analyzes the asset stripping of Ningxia Zhongyin Cashmere Co.,Ltd under the asset light business model.Through the analysis of asset stripping of Ningxia Zhongyin Cashmere Co.,Ltd,it can be seen that Ningxia Zhongyin Cashmere Co.,Ltd takes the long-term development of the company as the starting point,optimizes the allocation of existing and potential resources,maximizes the value of resources,and realizes the transformation of asset light operation under the condition of weak profitability.From the perspective of the company’s financial performance and market performance,it can also improve the company’s operating performance,improve the company’s profitability,and have a positive long-term response in the capital market,so as to enhance the company’s core competitiveness.At present,the research on asset light operation mode and asset divestiture at home and abroad is mostly focused on the Internet and other industries.This paper innovatively combines asset light operation with asset divestiture,and discusses the research on asset divestiture of cashmere enterprises from the perspective of asset light operation mode,which widens the research perspective and research industry field of asset divestiture,and can provide some more reference suggestions for enterprise asset divestiture in Chinese market.