The Marketing Strategy Research On Jewelry Products Of C Jewelry Company

Jewelry is a luxury commodity.People will buy jewellery only after they have gradually improved their living standards and meet their basic needs.The level of economic development has a great impact on the jewelry industry.Over the past 30 years of reform and opening up,my country’s market economy has grown at a high rate,and the jewelry industry has also experienced considerable development.At present,my country’s jewelry market has become the most important emerging jewelry market in the world.After real estate and automobiles,jewelry has also become a consumer hot spot in my country.C Jewelry Company originated in Shenyang,Liaoning,and is currently one of the most representative jewelry companies in China.In recent years,brand C has competed fiercely with various domestic and foreign brands,and its market share is not high compared to that of its main competitors,and its profit rate has been declining year by year.Business operations are facing greater challenges.pressure.This article takes C jewelry company as the research object,collects a large amount of data information and market research,based on various marketing theories and analysis methods,conducts an in-depth analysis of the marketing status of C jewelry company,and finds that the current C jewelry company exists in the marketing process And propose appropriate marketing strategies.First,analyze the internal and external environment of C Jewelry Company,summarize its current advantages and disadvantages,and obtain a SWOT analysis matrix;secondly,take the Liaoning market as the target market and use STP theory to conduct market segmentation for C Jewelry Company and clarify that C The company’s target market positioning and target market selection;then using the 7PS marketing mix strategy theory,from the seven aspects of product,pricing,promotion,channels,personnel,process,and display,formulate appropriate marketing strategies for C Jewelry Company.Finally,through the four aspects of organization,human resources,financial resources,brand strategy,etc.,to ensure that the marketing strategy of C Jewelry Company can be implemented smoothly and effectively.It is hoped that through this research,the market share of C Jewelry Company can be promoted and the core competitiveness of C Jewelry Company can be enhanced,so as to better boost the company’s profit in the target market.