| Coal industry is dangerous in china which bclonigs to high risk industry.Affected by the market demand of the domestic coal industry,the serious excess of existing coal capacity and the deciine o demand miarket business,the growth rate of various indicalors is in a low period.companies in the integaed industry have experienced declining sales,and declining producon and saies.but financial risks are still relatively large.the enterprise financial problems will have a greater impact on the company.How to accurately measure the financial risk and optimize the existing finncial risk comtrol measures is the key direction of the company’s finaneial management ability.AX Energy companyis a company registered and established in 2004,is an imporanr coal production enterprise in norther Henan,the problems and declining production and sales companies in the integrated industry have experienced declining sales,marketing strategy of operatiomal risk,In terms of investment risk,reasonably plan the invesment maketing srategy of operatiotal risk,In termns of investrent risk,reasonably plan the through ratio analysis,reporting,to find out the main problems,put forward rational solutions,points out that the company is currently encountered poor long-tem solvency,company profit ability drops,excessive irvestment,major problems such as lack of cash flow.Then formulating the coal marketing strategy of operational risk,In terms of investment risk,reasoriably plan the investment structure and scale,determine reasonable debt repayment plan and debt scale from the perspective of financing risk,and open up a variety of financing channels. |