Research On The Development Strategy For Fuyang Inter Sports Goods Limited Company

With the proposal of "15-minute fitness circle",national fitness has become a national strategy,which also promotes the vigorous development of sports goods related industries.Despite the negative impact of the epidemic on all industries since2020,the sports goods industry still shows strong resilience and potential.In 2022,China’s sports goods related industry achieved an income of 9.49 trillion yuan,becoming an economic "ballast" to hedge against the COVID-19 pandemic and curb risks.In 2023,with the continuous optimization of epidemic prevention measures and the implementation of various favorable policies,the future sports goods industry will be on the whole.Fuyang wormwood,sporting goods co.,LTD.,deep in the related fields of sports goods for 4 years,2022 characters of market sales ranked first in the industry.However,with the development of digital technology,the transformation and upgrading of the traditional market economy to the digital economy is accelerating.Emerging development models are rapidly replacing the existing development models.In addition,under the impact of the novel coronavirus epidemic,Fuyang Inter Sports Goods Co.,Ltd.is also facing a severe test.Fuyang Inter Sports Goods Co.,Ltd.should give full play to its own advantages and actively adopt various strategies to cope with the challenges,so as to obtain more opportunities conducive to the sustainable development of the company.In this paper to the sporting goods industry status and the development trend as the background,on the basis of the theory of strategic management,explore the fuyang wormwood,the development strategy of sports goods Co.,Ltd.Through the analysis and research of the status quo of Fuyang Inter Sporting Goods Co.,Ltd.and the development course of the sporting goods industry,it is found that Fuyang Inter Sporting Goods Co.,Ltd.is facing such problems as unclear product development positioning,lack of inventory control ability and publicity channels to be improved in the course of operation.And using PEST analysis,Porter’s five forces model and other tools,the macro environment and industry competition environment of Fuyang Inte Sports Goods Co.,Ltd.are analyzed.the human resources,finance,partners and other enterprise resources and operation,marketing,management and other enterprise capabilities are analyzed in the internal environment.Finally,SWOT analysis is used to systematically comb and analyze the advantages,disadvantages,opportunities and threats of Fuyang Inter Sports Goods Co.,LTD.On this basis,combined with the company’s short,medium and long-term development goals,through the QSPM analysis further clearly concluded that Fuyang Inter sports goods Co.,Ltd.should choose the combination of diversification and intensive growth(SO)strategy in the development.In order to ensure the smooth implementation of the development strategy of Fuyang Inter Sports Goods Co.,Ltd.,this paper also from the organizational,financial and cultural aspects of strategic implementation of the safeguards.To realize the organic combination of enterprise development and social responsibility,and constantly strive to become a first-class sports goods enterprise.It is hoped that this paper can provide inspiration for the same or similar enterprises and Fuyang Inter Sports goods Co.,Ltd.to jointly promote the healthy and sustainable development of the sports goods industry.