| The concept of ecotourism was proposed in the mid-19 th century,only about 40 years ago.However,its advantages in the development process are very evident.With the increasing emphasis on the ecological environment and the demand for high-quality living,the sustainable development of the ecotourism industry is becoming increasingly prosperous.Nowadays,the benefits of ecotourism to scenic spots are increasing significantly,And it has practical significance for the ecological balance of the scenic area environment.Yancheng City is located in Lixia River area.It has the only world natural heritage in Jiangsu,China’s Yellow Sea(Bohai Sea)migratory bird habitat.It is rich in eco-tourism resources and the rapid development of eco-tourism industry.Taking advantage of the east wind,the Dazong Lake Ecological tourist attraction has made bold efforts to build new tourism projects in recent years.However,with the rapid development of tourism industry and the rapid launch of tourism projects,it has caused some damage to the ecological environment of the scenic spot,In recent years,a large area of land reclamation and the construction of a large number of new buildings in the lake area have had a significant impact on the water resources and environment of Dazhong Lake,causing significant damage to the water ecological balance of the lake area.The development of new and old scenic spots in tourist resorts is extremely uneven.Therefore,it is necessary for us to conduct in-depth exploration on how to plan and develop the Dazhong Lake Tourist Resort in a more reasonable manner in the future,and how to balance the ecological environment protection,tourism revenue,local residents’ economic development,and good tourist experience in the scenic area.This paper first summarizes the current research situation of ecotourism and the current situation of Dazong Lake Ecological tourist attraction.Combining with the author’s contact with the scenic spot management personnel,the author surveys the relevant literature of the scenic spot,and obtains the advantages and disadvantages of the scenic spot.Then,through the construction of a sustainable development evaluation index system,based on expert scoring data,the evaluation model for sustainable development of ecotourism was established using Analytic Hierarchy Process,Matlab software,and other software.The scores of relevant factors were calculated,and it was concluded that the highest evaluated scenic area was the resource environment.This indicates that the scenic area has generally done well in the development and protection of natural resources,while the social indicators have the lowest scores and the economic indicators have poor scores,It indicates that the scenic area has relatively insufficient efforts in a series of aspects such as cultural construction,connotation development,and facility construction.At the same time,through a tourist questionnaire survey,the analysis of sustainable development evaluation conclusions on relevant issues in scenic areas is confirmed and supplemented,and the root causes of shortcomings are continuously excavated and analyzed.Finally,relevant countermeasures and suggestions are proposed based on the previous text.The main conclusions are:Scenic areas should strengthen ecological and environmental education and adhere to the path of sustainable development;Strengthen the coordination and connection between residents,tourists,and developers,strengthen the scientific planning of tourist projects in scenic areas,pay attention to learning from each other’s strengths and weaknesses,plan the market in the long run,and ensure a clear and clear positioning;Further explore local characteristic culture,folk culture,etc.,develop a diversified tourism project market,further enhance residents’ sense of gain and participation,and do a good job of promoting innovation and organic renewal. |
