Study On Motivation Of Wetland Ecotourists Based On Push-Pull Theory

In recent years,eco-tourism has brought about fundamental changes in demand while pursuing quantitative growth and structural changes.On the one hand,consumers have become increasingly mature and have begun to feel tired of the traditional tourism model dominated by static and passive viewing.Start pursuing an exploratory,experiential and special way of travel.On the other hand,the purpose of tourism is more diverse.The needs of some visitors have surpassed the traditional "food,lodging,travel,shopping and entertainment",and are moving towards higher demands such as cultivating sentiment,increasing knowledge,and strengthening the body.Such demands have already appeared in developed countries.a strong momentum of development.There are various types of ecotourism,such as: lakes,seas,forests,grasslands,etc.Wetlands are one of them,also known as the "kidney of the earth",which is a very important ecosystem because it can provide water,food,agriculture,etc.,forestry,animal husbandry,etc.At present,my country’s wetland area is the largest in Asia and the fourth in the world,and it is also one of the countries with the most abundant wetland types in the world.In the 1960 s and 1970 s,due to historical reasons,my country’s wetlands were actively and rapidly shrinking.Due to the reduction of wetland areas,extreme climates appeared in some areas of my country,which threatened people’s lives and production.On June 1,2022,my country officially implemented the first "Wetland Protection Law of the People’s Republic of China",which pointed out that in the case of ensuring the ecological function and sustainable use of wetlands,the integration of ecological benefits,social benefits,and economic benefits should be realized.Wetlands are not only important ecosystems,but also provide public educational resources as well as opportunities for tourism and recreation.As the income of Chinese residents continues to increase,wetlands play an increasingly important role in leisure activities and tourism,and can also contribute to the well-being of local community residents.As an important part of wetland ecotourism,tourist motiviation is the foundation of wetland ecotourism development,management and marketing.After confirming the relationship among tourist motivation,satisfaction and behavior intention of wetland ecotourism tourists,the author sorted out the literature on wetland ecotourism at home and abroad,and found that there are many literatures on ecotourism,but there are very few literatures on wetland ecotourism.The reason may be mainly because the research in our country started relatively late,and there are still many places to be explored in terms of depth and breadth.Based on this,this paper takes Weining Caohai as a case study,based on the domestic and foreign research results of the push-pull theory and the domestic and foreign research results of wetland ecotourism tourists’ travel motivation,satisfaction and behavior intention,put forward research hypotheses and construct a structural equation model,and finally use SPSS and AMOS software to test the hypothesis,the final results are as follows:(1)In the relationship between travel motivation and satisfaction of wetland ecotourism tourists,social activities,escaping,seeking knowledge,and self-development have a significant positive impact on satisfaction.(2)In the relationship between travel motivation and behavioral intention of wetland ecotourism tourists,social activities,escaping,seeking knowledge,and self-development have a significant positive impact on behavioral intention.(3)Satisfaction of wetland ecotourism tourists has a significant positive impact on behavioral intention.(4)Tourist satisfaction in wetland ecotourism plays a mediating role between travel motivation and behavioral intention.Finally,this paper puts forward research suggestions based on the research conclusions and the actual situation,hoping to contribute to the development of wetland eco-tourism scenic spots.