| Since the reform and opening up for more than 40 years,the large amount of fertilizer and pesticide input has made great contributions to our agricultural production,but the production mode of high intensity fertilizer and pesticide input has also brought about problems such as the decline of cultivated land quality and environmental pollution.In recent years,the vulnerability of agricultural ecosystem has been aggravated,soil environment pollution has occurred frequently,and agricultural products quality and safety have faced severe challenges.As people’s consumption demand for green and high-quality agricultural products grows and they yearn for beautiful pastoral scenery,it has become an urgent requirement to promote the green transformation of agricultural production mode and promote the green development of agriculture to meet people’s expectations for a better life.Farmers’ green production is a key link in the green development of agriculture.Orderly guiding farmers to adopt resource-saving,environment-friendly and climate-safe production methods is the premise and guarantee for realizing the green development of agriculture.As an important part of the development of agricultural modernization,agricultural socialization service can effectively make up for the problems of green production factors input faced by farmers in agricultural production links,which is conducive to the green transformation of farmers’ production mode.According to the third national agricultural census data,more than 98% of our country’s agricultural management main body is small peasant household,they buy the circumstances of the socialization service of agriculture of each different,and the general situation that the lack of green production cognition and the insufficiency of green production factor pay ability,thus restricts the promotion of agricultural green production mode.Then,as a key link in agricultural production,can the introduction of agricultural socialization service effectively guide farmers to green production? That is,do farmers’ purchase decisions of socialized agricultural services affect farmers’ green production mode? What’s the mechanism behind this? What are the differences in the impact on farmers with different characteristics? The answers to the above questions,to a certain extent,will help improve the relevant policies of socialized agricultural services,attract farmers to actively buy socialized agricultural services,and promote the green transformation of farmers’ production mode.Guided by the theory of farmer behavior,transaction cost and externality,and based on551 survey data of grain planting farmers,this paper firstly analyzes the current situation and logic of farmers’ purchase of agricultural socialized services in the sample area,and summarizes the problems faced by farmers in green production.Secondly,the propensity score matching method was used to analyze the influence of agricultural socialized service purchase on farmers’ green production,and the difference of influence effect was tested from different perspectives of farmers’ heterogeneity.Then,agricultural green production factor input was introduced as the intermediary variable between the purchasing degree of agricultural socialized service and farmers’ green production,and the intermediary effect stepwise regression method was used to test the intermediary effect of agricultural green production factor input.On this basis,this paper puts forward some policy suggestions to promote farmers’ purchase of socialized agricultural services to drive farmers’ green production.The main conclusions of this paper are as follows:(1)According to the survey data,only 49% of the total sample of farmers have purchased agricultural socialized services.Among the sample farmers who have not purchased agricultural socialized services,nearly one-third of them "do not know what agricultural socialized services are",indicating that agricultural socialized services have not been widely introduced into the agricultural production of small farmers.There is still room for improvement in the promotion of socialized agricultural services among peasant households.Price factor is the main reason for farmers to purchase agricultural socialized services.The cognitive restriction of green production and the cost restriction of green production factors are important factors that affect farmers’ green production.(2)The test results of the sample farmers’ data by three matching methods,namely,neighbor matching,caliper matching and kernel matching,are consistent.The results show that,excluding the influence of other factors,the purchase of agricultural socialized services can promote the green production probability of farmers;The purchase of agricultural socialized services by small pure farmers improves the probability of green production to a certain extent,and the purchase of agricultural socialized services by non-agricultural and business households has the best effect on their green production.The old generation of farmers have accumulated unreasonable production modes in the long-term cultivation process,and the introduction of social services has a better effect on their green production.(3)The purchasing degree of socialized agricultural services further affects the green production probability of farmers by influencing their input of agricultural green production factors,and thus affects their green production.The intermediary variable agricultural green factor input has a partial intermediary effect on the influence of agricultural socialized service purchase degree on farmers’ green production.According to the above research conclusions,the following policy suggestions are put forward: the socialized agricultural service is not fully applied in the peasant household group,so the publicity of socialized agricultural service should be strengthened,the construction of socialized agricultural service system should be established and improved,and farmers should be encouraged to buy socialized agricultural service. |
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