Research On Media Application Strategy Of Enterprise A From The Perspective Of Consumption Model Transformation

The comprehensive rise of the Internet era and the rapid development of information technology have entered an unprecedented period of activity for domestic and foreign media.With the increasing improvement of people’s living standards and the rapid transformation of consumption patterns,our quality of life is also rapidly improving,and the demand for various products is also changing.The emergence of new models such as "contactless shopping,contactless delivery,and contactless payment" has given consumers more choices for "buy buy buy".Faced with the sudden epidemic,the development of enterprises is more like facing high-intensity stress testing.They will transfer the commercial real economy from the front line to digital platforms,and use We Chat,Weibo,mini programs,short videos,etc.to make shopping no longer difficult.As a well-known French sports brand,Company A has a large outdoor sports group and a solid market foundation,which makes "offline experience" and "cloud shopping" a trend in Company A.Today,companies that can still maintain profit growth have largely changed consumers’ lifestyles and consumption habits.Therefore,it is increasingly necessary to optimize the media applications of enterprises from the perspective of consumer transformation models.This article conducts an in-depth analysis and exploration of the current consumption development trend and people’s consumption behavior.Against the backdrop of the rapid development of the Internet and corporate new media,methods such as questionnaire survey,literature review,4P theory,STP theory,and AHP Analytic Hierarchy Process are used to analyze the changes in consumer demand.The shortcomings in the development of A company’s new media are pointed out,and optimization and improvement strategies are formulated based on the actual situation,For example,strengthening the integration of online and online communication,and strengthening the communication concept of new media;Improve marketing methods such as We Chat Weibo marketing,search engine marketing,application marketing,and innovative marketing to lay a solid foundation for the stable development of Company A.This study has played a significant role in improving the self-management level and operational efficiency of Company A,and has also provided a good reference for the marketing and promotion of other enterprises under the transformation of consumption patterns.It has made up for the shortcomings of China in this field and also provided necessary reference for subsequent scholars in similar fields.