Research On Marketing Strategy Optimization Of SR Company Phenol

Phenol is one of the important raw materials for chemical production.It is mainly used in the production of downstream bisphenol A,phenolic resin,caprolactam,salicylic acid,nonylphenol,etc.It is also widely used in nylon,synthetic rubber,plastics,medicine,pesticide,paint,spices and other production industries.In recent years,with the rapid development of domestic and foreign markets,the market demand for phenol and related downstream products has been expanding.This also stimulated the rapid expansion of the phenol industry chain,the industry from the edge of profit and loss,into the high-profit ranks.At the same time,the market competition is increasingly fierce.In order to pursue profits,upstream and downstream large-scale production enterprises adopt direct transactions to compress the living space of intermediaries.How to grasp the development direction and make countermeasures to obtain a reasonable market position and profit space in the fiercely competitive market is an important challenge for intermediaries.In this paper,SR Company as the research object,the marketing status and existing problems of phenol products were investigated and analyzed,and the optimization strategy was proposed.Firstly,starting from the marketing status quo of phenol products of SR Company,the marketing status quo of phenol products was investigated and analyzed from the aspects of product,price,channel and promotion strategy,so as to deeply understand the existing problems in phenol marketing.Secondly,SWOT model is used to analyze the macro and micro environment of the enterprise and its own internal conditions,so as to clarify the advantages and disadvantages,potential threats and possible opportunities of phenol products,and to study and judge the competition situation of phenol products in the market.Thirdly,STP marketing theory is used to subdivide the market of phenol products,so as to determine the appropriate target market,clarify the company’s main direction and market positioning,and carry out precision marketing.Fourthly,based on the 4P marketing theory,effective marketing strategies are established from the four aspects of product,pricing,channel and promotion,such as the supply of high-quality products,the establishment of product diversification and differentiation,and the supply of environmental protection products.Through the global marketing network,to provide quality services;Flexible combination of pricing methods,streamlining pricing approval process;Diversified promotion methods,the construction of professional marketing team.Safeguards are also proposed to ensure that SR Company can remain invincible in the future fierce competition in the industry.In this paper,combining theory with practice,through the research of SR Company’s phenol product marketing strategy,identified the existing problems in product marketing,and pointed out the path for product marketing development in the future.The research results of this paper also have a positive reference for similar enterprises in the industry.This paper mainly uses case analysis,literature retrieval,data analysis and other forms to conduct an in-depth study on the strategy optimization of A insurance company’s Chinese localization.This paper first reviews relevant theories of localization,then introduces A insurance company and its development process of localization in China,discusses localization strategies in the current organizational structure,human resources,product development,marketing strategies and other aspects,and explores problems existing in the localization strategies of A insurance company through questionnaires and interviews.The main problems include the imperfect organizational structure of localization,the shortage of localized core talents,the declining competitiveness of localized products and the weak ability of localized marketing.Then,through the analysis of the macro environment and industry environment of the company in China,the opportunities and threats are identified.Meanwhile,the internal conditions of A insurance company are also deeply analyzed,and the advantages and disadvantages of the company are expounded.Finally,it puts forward corresponding optimization suggestions for the localization strategy of A insurance company in China.It is expected that by studying the localization strategy of A company,it will provide some reference for other insurance enterprises in our country to implement the localization strategy.