Research On The Spread And Applicant Of Digital Art Of Shaanxi Shehuo Facial Makeup Elements

Shehuo,as one of the most ancient Chinese custom,has a history of thousands of years,in northwest China is the oldest form of folk art.Shehuo facial makeup is a unique folk art of Shaanxi,Shehuo culture in the middle of Shaanxi is particularly developing properly.Shehuo facial makeup is from the ancient “persona” and “painted face”,which has a long history and is one of the oldest forms of facial makeup in China.it and the Peking Opera are the two different artistic system,constitutes the basic framework of Chinese facial makeup.Shehuo facial makeup account and passing on China’s applause for the civilization,carry on the cultural essence of zhou qin’s dynasties’ culture,records the Guanzhong region folk custom activity,inheriting the traditional Chinese culture and folk customs,is the quintessence of Chinese culture.Due to factors such as the trend of fashion psychology and the curiosity psychology,the modern population generally has a lower acceptance of traditional culture such as traditional Shaanxi Shehuo facial makeup art.During its development of the most important method,Internet’s,the traditional Shehuo facial makeup art has lost and evolved,and its meaning has also changed accordingly.There are also problems with the unclear definition of artistic and cultural concepts.In addition,the dissemination of this traditional art form has a relatively narrow scope and the dissemination methods are relatively backward,lacking suitable pathways and digital dissemination plans for the promotion of the traditional Shehuo facial makeup art.This thesis chose to use elements in translation.From elements form expression and fragmentation immersive experience and technology support for the sense to obtain three aspects,such as building digital transmission model.Starting with element analysis of Shehuo facial makeup,this study analyzes the uniqueness of Shehuo facial makeup art in traditional culture,compares,analyzes and extracts the style,color and subject matter of Shehuo facial makeup art in the Guanzhong region.With support from research analysis and relevant exemplary cases,unique elements of Shehuo facial makeup art in the Guanzhong region are reorganized and suitable pathways for the promotion of this art form are explored.The presentation modes include a guided mini program,virtual museum,and creative cultural products.The methods of digital dissemination are also applied to design and practical application in this study.Through Internet,digital,to Shehuo facial makeup’s unique element to restructure the communicators and the relationship between the audience from one-way transmission to two-way interactive relationship,enable it to have healthy,benign and sustainable development.At the same time provide for the spread of other Chinese excellent traditional art and culture can be the reference;Begin with the analysis of element analysis from Shehuo facial makeup the uniqueness,culture and art in the traditional culture to comb modelling,colour,implementation to wen gen products as the carrier and the product packaging as the carrier of visual design,to fill the shortage in Shehuo facial makeup on the market situation,to try all kinds of Shehuo facial makeup art derivatives product development.