Research On Capital Allocation And Effectiveness Of Gree Electric Under The Background Of Mixed Ownership Reform

The new round of mixed ownership reform of state-owned enterprises mainly aims to improve the core competitiveness of enterprises by absorbing social capital of different nature,formulating strategic objectives,optimizing governance structure and reshaping business layout.However,capital,as a relatively scarce resource,Although state-owned enterprises can realize the mixing of different capital to a certain extent through the mixed reform,they cannot give full play to the capital value,and it is necessary to rationally and effectively allocate different capital to achieve maximum benefits.Therefore,how to carry out the distribution and integration of capital after the introduction of social capital by state-owned enterprises is related to the success of mixed-ownership reform,and how to reform after the mixing capital of different types of capital has become the focus of academic and practical circles.The paper uses method of case analysis,Gree Electric Appliances as a case study company,this paper reviews the path of mixed reform,capital allocation and the related contents of mixed reform and capital allocation,combs the whole process of introducing strategic investors into Gree Electric Appliance Based on the theory of strategic alliance,resource dependence and synergy,and deeply analyzes its governance structure Problems in strategic objectives and performance growth,then explore a series of capital allocation measures implemented at the company’s strategic and business levels,and epitomize the phased results achieved after the mixed reform of Gree Electric Appliance from three aspects of investment capital,sales performance and innovation ability.Based on the above analysis,it is concluded that private strategic investors are conducive to the establishment of enterprise management system in line with contemporary development.The mixed reform of state-owned enterprises should pay attention to the integration of different types of capital based on forming diversified ownership structure,and three case enlightenment that the comprehensive competitiveness of state-owned enterprises can be improved by optimizing capital allocation,Finally,it puts forward effective suggestions for the implementation of mixed reform in state-owned enterprises in the field of full competition.Based on the existing research results in academic circles,taking capital allocation as the starting point,this paper deeply explores a series of capital allocation measures after Gree appliance introduced strategic investors,in order to supplement the case study literature of capital allocation and implement the research of capital allocation in real enterprises;Secondly,it reveals the internal mechanism of improving the competitiveness of enterprises from the perspective of capital allocation,which breaks through the attribution of the overall benefits of state-owned enterprise reform to the improvement of overall performance;Finally,the selection of Gree Electric as the research object has certain enlightenment for the state-owned enterprises whose main business is in the field of complete competition to participate in the comprehensive mixed reform.