Application Of Phoenix Pattern Of Dunhuang Mogao Grottoes Fresco In Tourism Cultural Product Design

In five thousand years of civilization in China,dunhuang mural is one of the most brilliant art in the eye,in the past caves,all faiths gathered,bodhisattva of the western regions and the central plains of bodhisattva,Buddhism flying with Taoist celestial,the heavens genie with China,India,the gods meet and fixed on the banner of colourful murals.With the development of Chinese economy,tourism and cultural industry grew into one of the largest industries across the country,people in the era of big data of demand is no longer limited to the material aspect,more and more people begin to seek spiritual life level,the tourism industry arises at the historic moment,and in many types of tourism,historical and cultural tourism gradually become hot.Many historical and cultural tourist attractions have become popular in recent years.History and culture,as an important tourism resource,should be developed in the process of inheritance,so that tourists can experience the connotation of history and culture through tourism activities,and communicate and spread this culture through tourists.The combination of history and culture with tourism can also achieve the purpose of promoting national culture and educating citizens.The carrier of this communication function is not only tourism promotional films or popular word of mouth,among which cultural tourism souvenirs and iconic IP images,product design is also a very important development site.The first chapter is the introduction,which introduces the source and significance of the application of dunhuang fresco elements in the design of cultural and creative products,and summarizes the contents of each part of this paper.Chapter two,in-depth investigation and understanding of dunhuang frescoes "Buddha Bensheng" story and all kinds of allusions;Secondly,it analyzes the influence and significance of creative elements in Dunhuang tourism culture both locally and domestically.Chapter three,the concrete application of "Dunhuang · Huawu" cultural and creative product design,From the dunhuang frescoes and interesting story elements in the dance,"" dunhuang,China wen gen for reference in the design of product packaging and refining,nine colored deer elements in the dance,"" dunhuang,China wen gen deconstruction and reconstruction of product design,mural color art elements in the dance," " dunhuang · China wen gen three aspects to research the design of the excavation and transplantation,and made the related product design example is discussed.The fourth chapter elaborates the application value of regional cultural elements in Dunhuang in the design of "Dunhuang · Huawu" cultural and creative products,mainly analyzing its cultural value,artistic value and economic value.Chapter five is the conclusion of this paper and the expectation of the future development of this kind of cultural innovation.Taking the cultural elements of Dunhuang as the research object,the most aesthetic color image cultural elements are selected.Line of carding and classification,to refine the line art,integrating color,and the ancients of brushwork,ink presentation,coloring,composition,through time and time again of observation,observe its change,and try to understand,is deeply rooted in the hearts of the people,and then through the way of copying,apply the techniques of the ancients,for subsequent creation repository construction elements,The ultimate expectation of this design is to turn the ancient and ancient things into modern products that can be seen by more people and present them in the view of the public.Relevant color elements and patterns are appropriately copied and reconstructed to make visual elements and product carriers complement each other,so as to achieve a perfect fit between ancient Chinese culture and modern design concepts and expand the expression space of cultural and creative products.Dunhuang culture combines with modern products,extends its "meaning" and transmits its "god",condenses culture and art into tangible and visible material form,and injects new vitality into the continuation and promotion of Dunhuang regional culture.To explore the connection between regional culture and modern design,integrate aesthetic consciousness,give humanistic care for the modernization of products and highlight the charm of traditional Chinese culture.Through the new way of connotation promotion and style breakthrough,inheriting the essence of Chinese culture,in line with contemporary people’s aesthetic,so as to obtain good social benefits and reflect more artistic value.