Office Space Design Under The Background Of Corporate Culture

As one of the main spaces for daily production activities,the style and characteristics of office space interior design directly or indirectly affect the operation and development of enterprises.Integrating the elements of corporate culture and corporate image into the process of office space interior design has a positive impact on the production and operation of enterprises.The traditional mode of the company is gradually updating and changing,from relying on company resources,product management and capital operation in the past to a new operation mode and method that emphasizes network informatization and takes the establishment of company culture as the mechanism.Especially in today’s society,the development of information and the globalization of the Internet have also promoted the requirements of the social market to become more diversified and individualized.Moreover,the acceleration of the renewal speed of commodities has intensified the competition within each company,and the managers are more aware of the significance of realizing the company’s development goals and norms by creating the company’s own "corporate culture",The design of office space containing corporate culture can fully highlight the spiritual outlook and cultural characteristics of an enterprise,show the company’s vision,objectives,core values and future development direction,and more attract the attention of customers and investors;Internally,under the background of corporate culture,it can create a high-quality and unique indoor workspace,point out the core values of the enterprise and the development direction of the enterprise in the future,and affect the work efficiency of internal staff.Through the study of corporate culture and corporate image,combined with the development direction of modern office space design,this thesis aims to fully express the connotation of corporate culture in office space design and find the resonance between corporate culture and office space design,in order to summarize,analogy and analyze The method of combining theory with practice is to find the method of organic combination of office space and corporate culture.Through the design practice cases of Huahui life insurance company,the unique spiritual and cultural connotation and unique image value charm of the enterprise are created and displayed.