Study On The Strategic Development Of F Company’s Own Brand Products

Since the founding of the People’s Republic of China,China’s instrument development has experienced a new normal period of rapid growth from scratch,from incomplete to complete,and from large to strong.It has embarked on a growth path from imitation to independent design,from technology introduction to digestion and absorption,from joint venture and cooperation to comprehensive opening-up,and from the domestic market to the international market.However,the launch of a large number of similar products leads to more and more serious homogenization phenomenon,and the life cycle of products is becoming shorter and shorter.In the era of deep competition,the importance of brands is becoming more and more prominent,especially the development path of independent brand strategy of Chinese enterprises is more and more important.Through the correct brand strategy implementation path,not only can reflect product differentiation,form a significant brand image,but also can enhance the brand value,enhance the core competitiveness of enterprises.Based on F the company’s own brand product development strategy as the research object,research results at home and abroad for reference,to F the company’s own brand strategy plan optimization,and implementing strategies to ensure an in-depth research,solve the problem of the independent brand product development is not balanced,promote marketing to further improve the performance.In this paper,on the basis of literature review and theoretical analysis from home and abroad,literature analysis,case analysis,financial analysis,questionnaire survey and analysis methods,such as technology as the means,to the present status of the private brand development strategy of F company is described,and using SWOT analysis to its environment are analyzed in depth,After that,through the questionnaire collection of customers,relevant data such as the brand image and positioning of F company’s independent brand in customers’ minds were collected,and the problems and deficiencies existing in the development of F Company’s brand strategy were analyzed from various aspects.Combined with these deficiencies,F company’s current independent brand strategy is optimized.Finally,according to these strategic optimization directions,further discusses how to effectively implement the guarantee measures.It is hoped that the research of this paper can provide some reference for F company and other instrument companies to develop their own brand strategy,and provide some theoretical support for the brand strategy development of B2B enterprises.