A Case Study On Information Disclosure Of Corporate Social Responsibility For Meituan

With the advent of the digital age,the platform economy has developed rapidly in our country.The existing researches focus on platform governance,but lack the basis for judging whether the platforms are out of responsibility,which may lead to blindness and disorder of the governance.Therefore,the author launches a research on the content of corporate social responsibility information on Internet platforms.This thesis makes a case study of Meituan.By defining the boundaries of social responsibility of Internet platforms,this thesis compares the actual situation of the information disclosure of social responsibility of Meituan over the years in order to find out the problems,aiming to explore the influencing factors,so as to further increase the degree of information disclosure of social responsibility of Meituan.First of all,based on the characteristics of Internet platforms in our country,and it is believed that the content of social responsibility information on Internet platforms should also include six aspects:privacy protection,network security,algorithm governance,intellectual property protection,smart city construction,and low-carbon operations.Second,through the analysis of information disclosure of social responsibility of Meituan from 2018 to 2020,six major problems are found,namely(1)the issues are relatively scattered and affect the substance;(2)the concealment of negative information violates the integrity;(3)lack of external assurance and low reliability;(4)lack of link index and insufficient clarity;(5)different data calibers and poor comparability;(6)single disclosure form and lack of innovation.Finally,it is found that social concerns,legal systems and government supervision are the macro factors that affect the information disclosure of social responsibility of Meituan,while executive attitudes,disclosure costs and talent allocation are the micro factors.Therefore,six major improvement suggestions are put forward,namely(1)increase the attention of stakeholders;(2)establish and improve related legal systems;(3)improve the government supervision and management;(4)increase support for the construction of social responsibility;(5)strengthen informatization to reduce disclosure costs;(6)speed up the construction of professional talents.