Marketing Strategy Of S Orthopedic Medical Device Company Optimization Study

With the progress of civilization and economic development of today’s society,the people have increasingly higher requirements for the quality of life,the standards and requirements for health,and more and more attention to their own needs for medical rehabilitation.According to statistics,in China,the number of people aged 60 or above will exceed 267 million in 2022,accounting for about 19 percent of the total population of the country.It is expected that by 2025,China’s elderly population will exceed 280 million,and the aging level will exceed 21 percent,among which the number of people aged 80 or above will exceed 30.67 million.By 2030,the world will have more than350 million people over the age of 60.By 2050,the global elderly population will exceed 2.02 billion,of which China’s elderly population will exceed 480 million,accounting for almost a quarter of the world’s elderly population.But as a result of China’s aging trend,the demand of orthopedic medical equipment is more and more big,the bone joint disease is common disease in the elderly,the climactic producing a lot of old man lifelong disability sequela,thus action inconvenience life hard to provide for oneself,but now through joint replacement surgery treatment,this let many old people body back to health,Rebuild confidence in a better life,effectively improve the quality of life.Nowadays,the combination of modern medicine and science and technology has achieved rapid progress.Orthopedic implant consumables plus surgical replacement are more and more recognized by the market and patients.As one of the largest branches of the medical equipment industry,orthopedic medical equipment is not only a conventional medical commodity attribute,but also a livelihood project concerned by the people in the medical industry.It is related to people’s health,especially in China,it is also subject to the administrative supervision of the competent government departments.Marketing status quo of orthopedic devices based on S company as the background,the situation of our country at present stage are analyzed in depth,the company S changes facing the industry and orthopaedic industry competition environment background,using the method of literature research and model analysis tools,such as is pointed out that the problem of company S marketing strategy,using PEST analysis method,Industry and the external marketing environment facing the company,using the potter five models,analysis of the industry and the competition environment,SWOT analysis,to company S advantages and disadvantages,opportunities and challenges in the industry competition analysis,using the STP analysis,from the level of regional economic development and medical service factors to subdivide the market to,choice and positioning.Using 4P marketing strategy from product,price,channel,promotion,relationship maintenance and other aspects of the marketing strategy of S Company,put forward optimization suggestions,and put forward the corresponding implementation safeguard measures.In the face of various complex market situations and market competition,S Company needs to optimize and timely adjust its marketing strategy to withstand the strong impact and test of the market,stabilize and increase market share,consolidate and expand sales,and become a standing excellent enterprise.The research results and conclusions of this paper can help S Company to solve the existing marketing strategy problems,improve marketing efficiency and increase market share to a certain extent.It can also improve and supplement the marketing theory of the orthopedic medical equipment industry to a certain extent,and promote the sustainable and healthy development of the orthopedic medical equipment industry to a certain extent.