Research On Cultural And Creative Products Of Dunhuang Museum Based On Integration Theory

With the advent of the new consumption era,national cultural and creative policies gradually attach importance to the cultural nature of products,and gradually promote the output of cultural industry content,and create an environment suitable for the growth of cultural industry.Therefore,the work related to cultural and creative industry has become one of the opportunities for the future development and transformation of national and regional culture.As the representative of regional culture,museum acts as the forerunner and practitioner of cultural development.Based on historical and cultural IP,cultural and creative product development is rapidly spreading in museums and cultural and creative centers.Compared with foreign countries,cultural and creative products of museums in China started relatively late,the industry development is not balanced,and the development of cultural and creative products of museums in different regions is uneven.Several large museums in the forefront of development in China have emerged and replaced many excellent cultural and creative products.The cultural and creative products developed are unique and eye-catching in marketing.From the traditional museum line to the online flagship store,from the single product sales to the IP authorization joint name,a hundred flowers bloom together.Compared with several large museums in China,dunhuang Museum,as a secondary museum,develops its cultural and creative products relatively slowly.Small and medium-sized museums like Dunhuang Museum lack professional guidance in design,economic support,marketing and other aspects.Therefore,in the development and design process of museum cultural and creative products,there should be reasonable and perfect development principles as a guide to meet its reasonable development.From the perspective of integration theory,aiming at the current situation of insufficient original product strength and high similarity of similar products of museum cultural and creative products,this study summarizes the relationship between integration thinking and cultural and creative design,and summarizes the development and design principles of museum cultural and creative products based on integration theory by focusing on user participation and multiple needs.By analyzing the integration trend of current design,the cultural status quo of Dunhuang region,and the current situation of cultural and creative design and development of Dunhuang museum,the realistic needs of cultural and creative product development of Dunhuang museum are summarized,and the development and design principles of cultural and creative products for small and medium-sized museums are established.Using the integration of user participation and scene needs,social demand,regional demand,and demand for IP and interactive design principle,try to re-examine thinking to museum genes and culture symbol,guide the mining user awareness and demand,promote cultural museum resource utilization level,makes wen gen products have a more diversified development mode,so as to make the history and culture to better develop,And enhance the competitiveness of products in the market.