Research On Cultural IP Image Design And Application Of Industrial Museum

In 2020,the National Development and Reform Commission and other five departments jointly issued the Implementation Plan for Promoting the Protection and Utilization of Industrial Heritage in Old Industrial Cities,proposing to create a series of "life show belts" integrating urban memory,knowledge dissemination,creative culture,and leisure experience to continue the historical context of the city.Industrial heritage Museum is established on the basis of industrial heritage,the dissemination of industrial culture,industrial heritage museum witnesses the development of a city,witness the impact of its industrial types on China and the world,in Chinese history or industry history has a symbolic significance.In the 21 st century,we live in the era of rapid development of the Internet,and the concept of "IP" has been widely sought after since its emergence.With the development of The Times,IP has formed a complete industrial chain,and many companies at home and abroad have mature development experience in IP industrial chain.The research purpose of this paper is to discuss a series of problems existing in the process of IP image design and related application design and development of industrial museum,and put forward feasible schemes for how to create IP image and related application design of industrial museum.It is of cultural significance to develop and design IP image and related application design of industrial museum.Industrial museums are relatively unpopular museums in people’s minds,which are not attractive to most tourists.However,the collection is very educational,so developing and designing an IP image that people like to see is a good solution to this problem.Using IP image as a means of communication of museum culture can also let more people know about industrial museum,which is helpful for the museum to spread its own culture.In addition,the economic benefits of cultural and creative products are very obvious,and the market is still hot.By investigating the status quo of IP image of industrial museum,analyzing the existing problems,and proposing solutions,this paper analyzes the necessity of creating IP image of industrial museum,excavates industrial culture,extracts design elements,and summarizes the design method of IP image of industrial museum from the four levels of IP industry chain analysis.And taking Zhangzhidong and Wuhan Museum as the design practice object,mining the excellent industrial culture in the museum,and then carrying out IP image design and output related application design,confirming the executable of IP image and application design development of industrial museum.