Research On The Strategic Transformation Of Yasha Decoration Company Based On The Background Of Intergenerational Succession

Since economic reform and open up in China,with the development of our country’s economy and the change of market demand,the building decoration industry is showing a vigorous development trend,and both national policies and industry associations are actively promoting the decoration industry to mature.In order to implement the new development concept of innovation,coordination and green,decoration enterprises need to constantly reform and innovate,optimize the development strategy and enhance their core competitiveness.In the face of environmental changes,in the complex and sensitive inheritance period,how to smoothly inherit,how to promote the strategic transformation of the enterprise,and how to achieve stable development are the problems that the enterprise needs to solve.Under the background of intergenerational inheritance,Yasha Decoration is in urgent need of finding a way of transformation to green,intelligent and industrialized development,so as to promote the healthy and long-term development of enterprises and promote the new generation of private entrepreneurship.Firstly,the paper expounds the relevant concepts and theories.Secondly,analyze the transformation environment faced by Yasha Decoration,and use macro environment analysis,industry environment analysis,external factor analysis,internal environment analysis and SWOT model analysis to obtain the internal advantages and disadvantages of Yasha Decoration,and external opportunities and threats.The development status of decoration enterprises under the strategy,including changes in industry requirements,demand for business layout,improvement of internal management,and the existing problems such as smaller living space,serious low-end homogenization competition,financing difficulties,great pressure to undertake large-scale projects,and low profits.Thirdly,re-analyze the company’s positioning and strategic goals,identify and select the direction of the company’s transformation,Determine the main content of strategic transformation and implement it,so that Yasha Decoration can gain an advantage in the fierce market competition.Finally,in order to effectively implement the security strategy,Yasha Decoration has adopted a series of safeguard measures such as cultural guarantee,organizational guarantee,talent guarantee,and information guarantee,so as to promote the healthy and sound development of Yasha Decoration.To sum up,through the analysis and research on the strategic transformation of Yasha Decoration,we will further improve its internal environment to adapt to the changing and developing external environment,so as to ensure the smooth transformation of the enterprise.The purpose of this paper is to study the strategic transformation of Yasha decoration,which can provide reference for our family enterprises to achieve smooth inheritance to a certain extent,help other family businesses to make better strategic decisions when passing on their heritage.