Research On The Impact Of Artificial Intelligence Orientation On Financial Performance Of New Venture

Artificial intelligence has become a new engine of economic development,and the country has issued various policies to accelerate the in-depth application of artificial intelligence.Based on the background that artificial intelligence promotes economic and social development in China,enterprises achieve financial performance growth by means of big data,artificial intelligence and other technical means,and provide scientific and systematic help for production and operation.As a new force in the market economy,it is worth exploring and researching whether new enterprises can introduce artificial intelligence to identify favorable factors in the complex market environment,focus on opportunity development,change the decision-making mode of the company,steadily generate income and achieve successful entrepreneurship.However,there are few researches on ai’s effect on start-up performance.Based on the shenzhen stock exchange in 2010-2019 Shanghai,China a-share listed start-up companies as sample,using multivariate linear regression model to empirical analysis,explore the relationship between artificial intelligence oriented and financial performance of new ventures,and further using the resource-based view to explain artificial intelligence oriented to start-up specific impact mechanism of financial performance.Then,the possible boundary conditions are discussed from the perspective of resource-based theory,and the moderating effects of firm growth,firm resource redundancy and regional economic development level on the relationship between artificial intelligence orientation and financial performance of new ventures are tested.The results show that artificial intelligence orientation has a significant positive correlation with the financial performance of new ventures,and the growth of firms and the level of regional economic development have a significant positive moderating effect on the positive relationship between the two,while the redundancy of firm resources has no significant moderating effect on the positive relationship between the two.The subsequent multiple robustness tests were basically consistent with the previous results,which verified the above results.This study found that by introducing Artificial intelligence to analyze and utilize big data and converting data resources into key resources of enterprises,new ventures can form competitive advantages,promote product and service upgrading and technological innovation,and the ai orientation of enterprises will positively affect the financial performance of new ventures.And the growth of enterprises and the level of regional economic development have a significant positive adjustment effect.This plays an important role in enterprise production,operation and performance improvement,and provides reference for the financial performance improvement of new enterprises.This study further deepens the artificial intelligence theory and resource-based view,enriches and expands the research on the influencing factors of corporate financial performance,and provides a theoretical basis for improving the financial performance of new ventures.