Research On Business Development Transformation Of Dadi Property Insurance FJ Company

With the proposal of the State Council to promote the development of modern insurance service industry and the further refinement of the specific requirements of property insurance in the insurance industry by supervisory institutions such as China Banking and Insurance Regulatory Commission,how to combine the market supply and demand situation,improving their comprehensive business ability and the degree of integration between property insurance and social needs has become an urgent task for property insurance companies to formulate competitive strategies.And it is also immediate concern for them to effectively respond to the "new normal" economic development stage,strengthening the development and transformation of property insurance business,and quickly getting through the painful period of transformation to adapt to the new structural reform of "supply side".At present,the auto insurance business of Dadi Property Insurance FJ Company accounts for around 70% in its business development.It is severely impacted by the market and the competition from the same industry,and the cost of obtaining business is increasing,resulting in high cost,low per capita production capacity,high comprehensive payout ratio,and unsatisfactory development of non-auto insurance types.Therefore,the company’s business development and transformation is imperative.Based on the theory of enterprise strategic management,taking Dadi Property Insurance FJ Company as an example,the paper makes a comprehensive and in-depth discussion on the internal and external environment of Dadi Property Insurance FJ Company,and finds that the company has the following main problems: single income structure and serious homogenization;Weak customer base and insufficient effective reserves;Low efficiency of outlets and unbalanced regional development;The development and expansion of channels encountered bottlenecks and so on,and pointed out the reasons for the problems.The paper applies SWOT theory to analyze the strengths,weaknesses,opportunities and threats of the development of Dadi Property Insurance FJ Company,and holds that it is an inevitable choice for Dadi Property Insurance FJ Company to seek high-quality development in operation and steady transformation in development.Accordingly,the paper puts forward the management and development transformation strategy of Dadi Property Insurance FJ Company,which includes five aspects: single homogenization of products to multiple differentiation,online digital transformation of business development,all-round three-dimensional transformation of marketing,transformation of assessment and incentive from simple scale to profit orientation,and transformation of management mechanism from fragmentation to process systematization.It also puts forward that the corresponding implementation safeguard measures should be established from four aspects: optimizing organizational structure,deepening digital transformation,grasping talent echelon construction,and optimizing background management to ensure the success of the company’s management transformation strategy.The paper is expected to be of great reference significance to the design of management and development transformation strategy and implementation guarantee of Dadi Property Insurance FJ Company.And it is also expected to provide reference for enterprises with similar management and development transformation problems in the property insurance industry.There are 14 pictures,11 tables and 66 references.