Yingfeng Environment Acquired Zoomlion Environment Dynamic Analysis Of Strategic Performance

With the development of information technology and the improvement of national income,China has entered a new normal stage of economic development.During this period,the economic structure will be more perfect,and the country will no longer focus on the economic growth rate of industrial development,but to the direction of high-quality economic development.In recent years,the national government has issued a series of documents related to environmental protection,which is also the current key industry object in China.The environmental protection industry has also received a very good development opportunity in the support of China’s policy.The current competition in the environmental protection market is very fierce,and the environmental protection industry has begun to expand its core business through mergers and acquisitions.The establishment of diversified industrial comprehensive platform has promoted the development process of business integration and established a more perfect industrial chain.This paper takes Yingfeng Environmental’s acquisition of Zoomlion Environment as a research case,starting from the dynamics of strategic performance,and specifically analyzes the background of Yingfeng Environmental’s acquisition of Zoomlion Environment.Based on domestic and foreign scholars’ research on strategic mergers and acquisitions and strategic performance,firstly,it analyzes the strategic considerations of Zoomlion’s sale of Zoomlion Environment,and then conducts a specific analysis of Yingfeng Environment’s industry environment and strategic motivations.The article focuses on analyzing the strategic performance of Yingfeng Environment’s acquisition of Zoomlion Environment.Based on the perspective of the balanced scorecard,it conducts specific dynamic evaluation and analysis of its performance from the financial dimension,market dimension,internal process dimension,and learning and growth dimension.Ensure the validity of the evaluation.Through the study of this case,the following M&A strategy enlightenment is obtained: At the beginning of the merger,the selection of merger targets must be based on the strategic positioning of the company;after the merger,the industry chain linkage must be strengthened to improve the company’s competitiveness;at the same time,the company must be integrated High-quality resources to ensure the successful implementation of the integration plan and truly achieve synergy.In the future,the market space for the environmental protection industry will continue to increase,and emergencies will also increase the demand for the environmental protection industry.With the support of national policies,the environmental protection industry will be further developed.I hope that this article will help Yingfeng Environmental to acquire Zoomlion Environment.The case study can further enrich the theoretical system of strategic mergers and acquisitions in the environmental protection industry,and provide reference and reference for other companies in the same industry to conduct mergers and acquisitions.