Research On Optimization Of Marketing Channels Of Q Food Co., Ltd.

Since the reform and opening up,with the continuous development of economy,the per capita GDP level of China has achieved sustained and stable growth,and the people’s material living standards have been significantly improved.The diversification and individualization of products has been valued by more and more consumers.This is the same.Reflected in the food industry.Consumers’ requirements for food no longer only stay at the full-bodied stage,but develop in multiple directions such as nutrition,safety,branding,and convenience,and consumers’ concerns are constantly changing.At the same time,with the rapid progress of society and technology,more and more marketing channels and marketing methods emerge in endlessly.All of this poses new challenges to the business methods of traditional food production and sales companies.People are no longer satisfied with the supply of traditional food,making snack foods a new favorite in the food market and an indispensable companion in people’s daily lives.In the current increasingly fierce market competition environment,if you want to stand out among the many snack food companies,you must have unique marketing channels.Therefore,this research intends to formulate marketing channel optimization strategies and safeguard measures for Q Food Co.,Ltd.through in-depth analysis of the problems in the marketing channels of Q Food Co.,Ltd.and the internal and external marketing environment,in order to broaden the company’s marketing channels,Improve its marketing management capabilities,so that the company has a good development space and potential.