Research On The Impact Of Digital Inclusive Finance On Rural Family Entrepreneurship In China

The report of the 19 th National Congress of the Communist Party of China put forward the implementation of the "Rural Revitalization" strategy,which will be taken as a major measure to practice the new development concept and achieve the goals of the "two centenaries".With the overall victory of China’s fight against poverty,it is of great significance to effectively connect the achievements of poverty eradication with Rural Revitalization at this stage.As an economic activity,entrepreneurial activities can effectively promote the development of rural economy and help the rise of rural economy,so as to realize rural revitalization.The external environment of great significance to entrepreneurial activities,and the financial environment,as an important part of the entrepreneurial environment,is of great significance to promote entrepreneurial activities.However,because traditional finance inevitably has the natural attribute of "hating the poor and loving the rich",rural groups suffer from a more serious problem of "Financial Exclusion" and are difficult to enjoy comprehensive financial services.In contrast,digital inclusive finance can better realize the basic meaning of "inclusive" by relying on big data and information technology,so it can better benefit rural families.Then,can the development of digital inclusive finance effectively promote the entrepreneurial activities of rural families in China,and through what mechanism to promote rural family entrepreneurship,so as to push forward the implementation of the "Rural Revitalization" ?Based on the existing research and related financial theories and entrepreneurship theories,this paper systematically combs the impact and mechanism of digital Inclusive Finance on rural family entrepreneurship,and then puts forward the research hypothesis.It makes an empirical test by constructing a panel probit model,divides the samples and tests the heterogeneity.The main conclusions of this paper are as follows: first,digital inclusive finance can effectively promote rural families to make entrepreneurial decisions;Second,digital inclusive finance can promote rural families’ entrepreneurial activities by improving their financial literacy and alleviating the credit constraints suffered by rural families.Third,the impact of digital Inclusive Finance on rural family entrepreneurship is different: it has better effect in boosting the entrepreneurial behavior and developmental entrepreneurship of rural families and relatively affluent families in the eastern region.The policy enlightenment is that the government and financial institutions should promote the development of digital Inclusive Finance in a balanced way,fully popularize financial knowledge and improve villagers’ financial literacy.At the same time,improve the risk prevention and control system and cooperate and share among regions,so as to make digital inclusive finance better serve rural family entrepreneurial activities and promote rural revitalization.