Research On The Impact Of J Company’s Cross-border Mergers And Acquisitions On Enterprise Performance

Due to the continuous reform of the market and the increasing diversity of economic forms,various industries have to face the pressure brought by the fierce market competition environment.More and more enterprises are conducting mergers and acquisitions in order to establish a more stable foothold in the market,and cross-border mergers and acquisitions are also emerging in people’s vision like mushrooms after rain.Many enterprises have rapidly improved their competitive strength through cross-border mergers and acquisitions,empowering them to achieve sustainable development.The structural contradictions of traditional manufacturing industry are constantly prominent in the social changes,and it is difficult to achieve new profit growth points in the face of insufficient domestic demand.Compared to traditional manufacturing,the gaming industry is a far cry.The advantage of the gaming industry lies in its ability to break through space limitations,enter faster,and have greater profit potential.Therefore,it is favored by more and more enterprises and has become a target industry for mergers and acquisitions.It is necessary to establish a comprehensive performance evaluation system for traditional manufacturing enterprises to determine the impact of cross-border mergers and acquisitions of gaming enterprises on their performance level.The Balanced scorecard model is often used for performance evaluation,specifically including four dimensions of finance,customer,internal operation,learning and innovation.Starting from the four dimensions of the Balanced scorecard,it can comprehensively evaluate the performance of enterprises,rather than only considering the financial dimension,which helps to point out the direction for the strategic objectives of enterprises and better achieve synergy.Based on the use of the Balanced scorecard,this paper uses the Case study method and comparative analysis method to comprehensively evaluate the performance level of J Company after cross-border M&A.Firstly,introduce the basic situation of both parties involved in the merger and acquisition,as well as the main reasons for J Company’s choice of cross-border mergers and acquisitions.Secondly,introduce the three stages of J Company’s cross-border mergers and acquisitions.Taking strategy,goals,and operability as the guiding principles,select and construct key performance evaluation indicators from four dimensions,and then conduct in-depth analysis from each indicator.Finally,analyze and summarize the performance evaluation content of each dimension,and propose corresponding optimization suggestions.After a series of studies,it can be seen that although Company J has overcome the previous difficulties of insufficient industrial vitality and stagnant development through cross-border mergers and acquisitions,and has greatly improved its enterprise size and reputation,according to the comprehensive performance evaluation results,the synergy effect of the financial dimension has gradually decreased,and there are also problems such as customer churn risk,reduced management efficiency level,and poor R&D efficiency level in non-financial dimensions,It is necessary for Company J to strengthen its attention and take certain measures to improve the current situation.Because industry development is easily influenced by factors such as national policies and social orientation,this study also provides reference for other traditional enterprises to choose target industries for cross-border mergers and acquisitions,and to prevent risks brought by external environmental factors.