Research On Competitive Strategy Of CY Company

The rapid development of China’s economy has gradually changed from the original high growth rate to high quality,and the requirements for protecting the ecological environment are becoming higher and higher.In 2020,the country proposed the "double carbon" goal,which is a milestone event that will affect China’s future development.It will affect the economic development mode of all walks of life in China and the people’s lifestyle in the coming decades,including the construction industry.In recent years,the state has successively introduced policies related to energy conservation and emission reduction.In combination with the current volume of the construction industry that is constantly intensifying due to overcapacity.incremental reduction,intellectualization,assembly,etc.,the competition in construction has further intensified.The occurrence of domestic and foreign uncertainties such as epidemic situation and Russian Ukrainian conflict has brought severe challenges to the survival and development of CY Company.In order to adapt to the complex and changeable external market competition environment,it is an urgent and significant task for CY to cope with the policy guidance of "double carbon" and constantly optimize its own competitive strategy.In order to solve the problem of market competition strategy selection of CY Company,this paper summarizes the research results of strategic management theory at home and abroad and relevant research on "double carbon",and collects the financial data information of CY Company after 2018.By using literature analysis,case analysis and other research methods,this paper explores and studies the market competition strategy of CY Company.The specific research process and relevant research results are as follows:First,The development and operation of CY Company are analyzed.According to the current business situation of CY Company,the main business,market layout and financial capacity of CY Company are analyzed;Then,analyze various external environmental factors that affect the strategic choice of CY Company,and then systematically analyze the internal resources and capacity factors that affect the strategic choice of CY Company.Based on the above analysis results.comprehensively use qualitative and quantitative strategic choice planning tools to implement the analysis of the competitive strategic choice of CY Company,and get the travel alienation strategy The conclusion of the research on competitive strategy matching the ability and external competitive environment;Finally,the paper puts forward the relevant safeguard measures for the implementation of CY’s competitive strategy,and prompts the possible risks in the implementation of the competitive strategy.The research in this paper provides decision-making basis for CY company’s development in the next stage and the implementation of market competition strategy,and can also be used as a reference for similar enterprises.