Study On The Development Strategy Of New Energy Vehicle Installment Business Of Bank A Suzhou Branch

Under the guidance of the "double carbon" target,the new energy vehicle industry,which has advantages in terms of cost,environmental protection and safety,is booming and has become the direction of the future development of the automotive industry,and new energy vehicle finance has also become a "blue ocean" for major financial market players to compete for.New energy vehicle finance has also become a "blue ocean" for major financial market players.Vigorously promoting the development of new energy vehicle instalment business is an intrinsic drive for commercial banks to seize market opportunities and enhance the scale and revenue of their personal credit business,as well as an inevitable requirement to implement the national "14th Five-Year Plan"development plan and assume the social responsibility of helping the green transformation of the automobile consumption scene.This paper takes the development strategy of the new energy vehicle instalment business of bank A suzhou branch as the research content,analyse the internal and external environment faced by commercial banks in developing the new energy vehicle instalment business by applying PEST theory.Based on the market demand and the actual business development,the problems of Bank A’s new energy vehicle instalment business,the reasons for the problems and the improvement strategies and development guarantee measures were analyzed in seven aspects:product,price,channel,promotion,personnel,service process and tangible display.In the face of the hundred billion blue ocean of the new energy automobile consumption scene and the rapid development of Internet technology,bank A suzhou branch should follow the development opportunities of the industry,actively respond to the national dual carbon strategy and the policy guidance of expanding automobile consumption,rely on product quality and efficiency improvement and digital transformation and upgrading,and actively develop the consumer installment business with institutional specialization,product innovation,scene ecology,service integration and process efficiency in the new era.The company is striving to explore an innovative way to promote the development of new energy vehicle instalment business through digital transformation.