| In recent years,China has continuously promoted the integration of manufacturing and service industries in order to comply with the new trend of industrial upgrading.In the context of big data,China actively and continuously promotes the development of digitalization of manufacturing industry and implements green transformation action of manufacturing industry,thus further optimizing the industrial layout.Due to the progress of economy and society,the development logic of enterprises has also changed.The original product-dominant logic is transformed into service-dominant logic,and enterprises are no longer the dominant player in the whole supply and demand system.The service-dominant logic is customer-centered,and the value realization of enterprises requires the participation of customers.In the academic field,the relevant research is evolving according to the practice.The "service ecosystem" is the product of the evolution of the research.This system is dynamic and complex,and the specific performance is that each participant within the system will directly or indirectly interact with each other,and in the process of interaction,resources will be integrated,and then value co-creation will be realized,so it can also be said that value creation is the core of the service ecosystem.Combined with the stakeholder theory,which believes that an enterprise has numerous stakeholders,all of whom are in a relationship of common interest,the goal of the enterprise is no longer to maximize the value of a single shareholder,but to maximize the value of stakeholders,but most enterprises still maintain the traditional view of financial management,that is,maximizing shareholder value,and finding the balance between stakeholders is a problem.This study takes Hangzhou Oxygen Plant Group Co.,Ltd.as a case study,and proposes a value co-creation model of service ecosystem for manufacturing companies by understanding the basic situation of air separation equipment and gas industry,the company’s development history,and the company’s business model.The core layer of value co-creation consists of supply system and demand system,which undertake the main work of resource integration and service exchange,and the related layer of value co-creation includes many stakeholders of manufacturing enterprises,in which all subjects in the system interact directly or indirectly.By analyzing the operation mechanism of the service ecosystem,this study clarifies the value co-creation process and analyzes the effect of value co-creation in detail,mainly choosing two analysis perspectives.The first one is the financial statement perspective,which mainly selects indicators such as operating income,profit after tax,accounts receivable turnover,inventory turnover,and economic value added,and the second one is the value-added table perspective,which complements the first analysis perspective and focuses on how value is distributed among stakeholders.Having conducted the above-mentioned research work,this study concludes that the operation of the service ecosystem is required to be based on the external environment.In terms of political environment,various domestic policies are the guideposts for the development of manufacturing enterprises,and policies such as low-carbon and new energy provide more opportunities for the air separation industry;in terms of economic environment,manufacturing enterprises are faced with the situation that customers have bad expectations for the future and weakened demand;in terms of social environment,the green concept has brought new economic growth points for the development of manufacturing enterprises;in terms of technical aspects,the air separation equipment industry has experienced three stages of technology introduction,imitation innovation and independent research and development,and the application of big data at this stage has increased the interaction between enterprises and customers.The core layer in the model includes the supply system and the demand system.The supply system is composed of Hangxiang and other suppliers,and the development goal is to realize the transformation and upgrading of manufacturing service,which generates deep-level interaction with the demand system,and the interaction between the two systems is the operation power of the service ecosystem,and the power is sufficient to create value.The relevant layer in the model,although not directly dominating the interaction between the supply system and the demand system,also plays an important role in the operation of the whole system.Shareholders and creditors provide financial capital,the government provides infrastructure capital,employees provide human capital,and social institutions also provide support for the operation of the system through various aspects such as capital and technology.Based on the above findings,this study also puts forward several suggestions for the development of manufacturing enterprises.Firstly,the development of enterprises should follow the trend and obtain more opportunities to create value by the power of the east wind,secondly,manufacturing enterprises should pay attention to the interaction between them and their customers,and it is the key for them to carry out service-oriented transformation and upgrading by reaching agreements with strategic partners to jointly provide products and personalized services to customers.Finally,manufacturing enterprises should do a good job in human resource management,and employees are valued in order to cultivate their sense of ownership,so that they can cooperate better with enterprises and realize value co-creation. |
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