| The automobile industry has an important position in the national economy and belongs to the pillar industry.Our environment pollution is serious,and the depletion of traditional fossil energy appears day by day.The government vigorously develops low carbon economy,and the proposed goal of "double carbon" makes the new energy vehicle become the future development direction of Chinese automobile industry.The emergence of new energy vehicles not only brings convenience to people’s lives,but also effectively reduces carbon dioxide emissions,so new energy vehicles have important strategic significance for the country.However,with the "decline mechanism" of new energy subsidies,the supply chain system of domestic new energy vehicles is not perfect and foreign new energy vehicles continue to pour into the domestic market,the development of the new energy automobile industry is facing great challenges.Strategic cost management is forward-looking and long-term.Adding strategic ideas to traditional cost management can adapt to the demand of value chain management,and fundamentally reduce costs to achieve the goal of strategic cost management.In the increasingly fierce market competition environment,the "cost reduction" of new energy vehicles has been widely concerned by the community.The strategic cost management can effectively improve the management efficiency of new energy vehicles,reduce the manufacturing cost of enterprises,strengthen the competitive advantage of enterprises,and inject impetus into the healthy development of new energy vehicles.Taking BYD Co.,LTD.,a leading enterprise in the development of new energy vehicles,as an example,this paper mainly uses case study to explore its strategic cost management from the perspective of value chain.Firstly,the background and significance of the research are emphasized.Secondly,the literature review and related concepts and theoretical basis are carried out.Then,three analytical tools including value chain analysis,strategic positioning analysis and strategic cost driver analysis are used to explore the implementation status of BYD Co.,LTD.’s strategic cost management of new energy vehicles.Finally,it finds out the problems existing in the strategic cost management of the company and puts forward the corresponding optimization measures,hoping that the company can achieve sustainable development according to its own situation,and at the same time,it can provide certain reference for the strategic cost management of similar new energy automobile enterprises. |