Research On Marketing Strategy Of Senya Aotomobile Series Of FAW Jilin Automobile Co.,Ltd.

FAW Jilin brand to the public eye;In terms of price strategy,implement the combination pricing strategy and the price constant strategy,increase the customized exclusive vehicle,increase the differentiated configuration of the model,increase the premium space,and reduce the additional cost of the vehicle on the road;In terms of channel strategy,vigorously develop the expansion network,increase the first-level agent dealers,improve the sales capacity of existing dealers,and encourage network marketing.In terms of brand promotion strategy,online and offline are combined to increase the continuous exposure of brand products,strengthen experiential marketing services,and maintain old users and expand new customers.Finally,it provides relevant guarantees for brand marketing measures from the perspectives of capital,quality,manpower and culture.This paper aims to use the theories and methods in marketing management to help the development of FAW Jilin Senya series models.Relevant data mining may not be perfect,and the conclusions have certain limitations.In the future,the research will pay more attention to market environment analysis,consumer preference analysis,comprehensive comparison of related competing models,and provide more professional suggestions for the marketing of FAW Jilin Senya series models.