Study On Service Management Optimization Of J Power Supply Company

Along with the continuous development of our economy,the power industry has got rapid development under the support and drive of government policies.At the same time,due to the change of consumers’ ideas and the improvement of their awareness of rights protection,they have higher and higher requirements on the content and quality of electric power service,and gradually show a diversified and differentiated development trend.Over the years,J power supply enterprise has always been customer-centered,strengthened internal operation management,constantly optimized service channel layout and functions,and made efforts to improve customer problem solving ability and service level,which has been unanimously recognized by the majority of electricity customers.In recent years,under the influence of the new normal of economy,"Internet +" and the reform of the power system,the opening of the electricity sales side to introduce market competition,the promotion of intelligent service development by big data cloud computing,and the transformation and upgrading of enterprises to competitive market-oriented enterprises have become important topics for power supply enterprises to explore and discuss,which are directly related to the survival and development of power supply enterprises.Although the traditional business of the power industry can maintain a stable scale for a period of time,the competitiveness of participating in the future market is actually weakening.It is urgent to expand marketing services,realize marketing transformation,and promote the healthy and efficient development of public energy services.Under the above background,it is faced with numerous challenges such as market environment,industry form and customer expectation.This paper takes the electric service business of J power supply enterprise as an example to comprehensively analyze the marketing macro environment and the development status of electric service business of J power supply enterprise.Combined with the power consumption experience and energy demand of power consumption groups,the existing problems and causes of current electric service are analyzed and analyzed systematically.To further optimize the power service marketing strategy of J power supply enterprise.Facing the irreversible strategic deployment and trend of the opening of the power market,the power market is undergoing great changes,and the power supply enterprises are facing unprecedented challenges.Traditional power supply enterprises relying on increased supply and expansion to create income in the open market environment will encounter bottlenecks in the development of domestic power supply enterprises due to the long-term monopoly position of resources,the problem of valuing power grid development over marketing services still exists.However,the opening up of the electricity market requires the adjustment of the operation mode,management mode and marketing strategy,really starting from the needs of customers,strengthening the two-way communication with customers,making full use of big data technology to analyze customer behavior and needs,and establishing and consolidating the relationship between customers and enterprises through targeted marketing strategies and measures,so as to effectively meet customer needs.However,for traditional power supply enterprises,due to their long-term monopoly position,basic management is relatively weak,especially in the management and application of customer information and customer data,and because traditional power supply enterprises focus on production and light marketing as the main management mode,it is urgent to rearrange and adjust in the process of facing changes,so as to find the correct positioning.Clear marketing strategy and service model to establish resource advantage and consolidate market position.This case analysis firstly explains the general situation of J power supply company and its industry background and situation.The customer satisfaction evaluation of general power supply service index adopts China customer satisfaction index model and Likert scale method to show the satisfaction evaluation results of J power supply company in the whole province.Start with special services,from the city company,customer type and sub-index score of statistics and analysis.Find out the problems and causes in the aspects of service marketing strategy,service marketing strategy,service marketing business and organizational security.This case studies the target market selection and market positioning of power supply enterprise J,proposes differentiated power service business strategies for different power customer groups,implements precision marketing,solves the problem that traditional power supply enterprises only achieve "flood irrigation" rather than "precise policy" in service,and optimizes the channel strategy,promotion strategy and personnel strategy of power service business.It provides reasonable suggestions for J power supply enterprise to quickly adapt to the market opportunities and challenges brought by the development of the new era,and has reference value for other power enterprises to realize the service transformation.