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Research On New Product Development Strategy Of W Company’s Autonomous Driving Cloud Control System

Posted on:2024-01-17Degree:MasterType:Thesis
Country:ChinaCandidate:G L WenFull Text:PDF
GTID:2542307067955909Subject:(professional degree in business administration)
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With the sustained and rapid development of social economy and the rapid growth of motor vehicles,especially the rapid development of the automobile industry,it has brought economic benefits to the society,but also brought problems such as excessive energy consumption,environmental pollution,parking difficulties,traffic congestion,etc.The contradiction between urban traffic supply and demand is increasingly acute,and the traffic problem has become an unavoidable practical and urgent problem in urban development.Accelerating the construction and development of urban public transport and guiding the transfer of urban transport structure to intensive public transport is an urgent task for urban transport development.After the exploration and development in recent years,the public transport,especially urban public transport,has made great progress,and has greatly improved the level of information management and the quality of public transport operation.However,with the development of new technologies,and the current development status of various parts of the industry,such as subway and online car appointment,urban public transport still has problems such as low efficiency,slow speed,punctuality and poor passenger experience.From the experience of alleviating traffic congestion and improving the efficiency of public transport in foreign countries,improving the intelligent and networked level of public transport has become the effective way to fundamentally solve the urban congestion problem and create a livable and business-friendly traffic environment.At present,a new round of scientific and technological revolution and industrial transformation is booming,and intelligent transportation and intelligent connected vehicles have become the strategic heights of technological transformation and upgrading of the global automotive industry.Intelligent transportation system is an important technical means to alleviate traffic congestion,improve traffic safety and improve traffic pollution.With the rapid development of new generation of information technology such as artificial intelligence,mobile internet,big data,etc.,the new generation of intelligent transportation system with automatic driving as its main feature has gradually become a new breakthrough in solving traffic problems.Urban networking and intelligence are the inevitable trend of urban construction and development in the future.The new generation of network technologies,mainly big data,cloud computing,mobile communications,and the Internet of Things,are subverting the traditional life and work mode.At the same time,after years of technical research and development and production practice,the intelligent technology in the field of automobile is becoming more and more mature,and the intelligent vehicle based on assisted driving and automatic driving is moving from concept to practicality.Through market research and interviews with W Company,this paper analyzes and studies the development status of the cloud control system of intelligent networked public transport on the basis of relevant information and data.In combination with the current development situation,the existing problems are proposed,and the causes of the problems are analyzed in depth.Through the analysis of the internal and external environment,the hierarchical and collaborative research and development strategy of the intelligent networked cloud control system from the end(data collection layer)to the management(communication layer)to the cloud(application layer)has been determined,and the corresponding safeguard measures are put forward in combination with the actual situation to ensure the real implementation of the research and development strategy.
Keywords/Search Tags:Autonomous Driving Bus, Digital technology, Cloud Control System, Research and development strategy
PDF Full Text Request
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