Research On Marketing Strategy Of LB Electric Company

With the advent of the age of electrification,People’s Daily production and life cannot do without the support of all kinds of mechanical equipment and household appliances.Through the operation of motor equipment,the normal use of mechanical equipment can be guaranteed to meet the needs of people’s daily life and production.Nowadays,the application range of motor products is more and more wide,the market demand surges,different user groups of motor demand is different,there are a large number of motor manufacturers on the market,the motor industry maintains a good development trend,the main body of competition is increasing,enterprises bear greater market competition pressure.Therefore,electric motor enterprises should seriously carry out marketing work,according to the business development of the enterprise and the change of the external competitive environment,formulate scientific marketing strategy,improve market share and improve product quality,promote the sound and rapid development of enterprises.This paper analyzes and studies the marketing situation of LB Electric Company,referring to the theoretical research results such as 4R marketing theory,and according to the company’s actual operating development situation and marketing problems,analyzes and studies the impact of marketing strategy on the company’s strategic development objectives and business development scale,hoping that under the background of the booming supply-side reform and industrial revolution,help enterprises to develop scientific marketing strategy,improve market share and operating efficiency.First,analyze and study the laws,regulations and guiding policies issued by industrial equipment,understand the actual development situation and future development trend of the industry,collect,sort out and analyze the theoretical research results related to industrial equipment,so as to provide sufficient theoretical research basis for this paper.Secondly,it introduces the basic situation of LB Electric company,including product structure,business scale and human resources,and adopts the analysis methods such as industry environmental competition analysis to comprehensively investigate and understand the group’s marketing environment.Third,summarize the deficiencies of LB Electric Company’s marketing strategy and analyze the causes.Fourthly,according to the causes of problems,corresponding countermeasures and optimization plans are proposed,such as return strategy and correlation strategy,etc.At the same time,in order to smoothly implement and effectively implement the marketing strategy,various safeguard measures are proposed,such as controlling and reducing the cost of marketing,building advanced corporate culture,improving brand awareness,etc.