Research On Design Dimension Of Hunan Rural Cultural Creation Under Cultural Memory Theory

Fei Xiaotong said in "local China" that "culture is a social common experience maintained by relying on the symbolic system and personal memory.We should build a bridge not only between the present and the past of individuals,but also between generations of society.Otherwise,there will be no culture and no life we can enjoy now." Therefore,the rural cultural memory carries and conveys the rural material,humanities and spirit.In the context of Rural Revitalization and development in the new era,this paper responds to the problems existing in Hunan rural cultural and creative design,such as insufficient spiritual significance,rural nostalgia and humanities are not satisfied,and material resources have not been fully brought into play.Based on the three dimensions of rural cultural and creative design,this paper attempts to explore the framework,content and methods between the subject "human",object "material" and environmental "land" of Hunan rural cultural and creative design,It is expected to explore the solution to the innovative development of rural material,humanities and spirit on the basis of protection and inheritance.The main content of this paper is divided into six chapters,which is discussed in a progressive way.Firstly,under the background of Rural Revitalization and revival of traditional local culture,starting from the practical problems of rural cultural innovation,this paper deeply analyzes the feasibility research basis of the combination of rural cultural innovation,cultural memory and design dimension in Hunan from seven aspects:research purpose,research significance and research status at home and abroad;Secondly,it defines the concepts and characteristics of cultural memory,rural cultural creation and design dimension,and puts forward its own conceptual views and the research framework of Hunan rural cultural creation in the three design dimensions of "material dimension,humanistic dimension and spiritual dimension";Thirdly,based on the countryside of Hunan,combing the material,humanistic and spiritual content of the countryside,we can get the content of the dimension of Hunan rural cultural and creative design;Thirdly,based on the countryside of Hunan,it emphasizes the reconstruction of rural materials from shape,color,quality and technology,the expression of rural humanities from local folk customs and folk arts,and the spiritual identity from "township","heritage" and "people",so as to obtain the dimension of Hunan Rural cultural and creative design;Thirdly,taking the practice of Miao embroidery cultural and creative products and brand design in shibadong village,Hunan Province as an example,the combination of design dimension practice and cultural memory theory is carried out;Finally,it summarizes and prospects the full text research,hoping that the rural cultural memory carried by Hunan rural cultural innovation and the local nostalgia material,humanities and spirit can continue to develop.44466 words in total,89 references...