Research On The Visual Style Consistency Of Software And Hardware Based On Brand Gene

With the rapid development of intelligent products and increasingly fierce competition among brands,it is particularly important to shape brand personality.However,a large number of intelligent products have inconsistent visual styles of hardware and software,which affects the establishment of brand image.Based on the brand gene theory,this study proposes a visual design process from hardware to software.Firstly,brand styling gene and product recessive gene are extracted,and then these two gene characteristics are fused to summarize the design rules.According to the design law,output the software graphical interface design guide to guide the software interface design.Finally,this study verifies the effectiveness of the design process through the design practice of Euler Good Cat car center control screen.Therefore,this study provides a practical reference for realizing visual style translation from hardware to software.At the same time,based on the brand gene theory,it opens up a new field for the research of software and hardware integrated product brand identification.