Research On Financial Performance Evaluation Of New Energy Vehicle Enterprises From The Perspective Of Social Responsibility

Frequent conflicts between enterprises and stakeholders are attributed to the lack of corporate social responsibility over recent years.The "13th Five Year Plan" industrial policy stipulates that strategic emerging industries include the new energy vehicle industry.Considering the particularity of the new energy vehicle industry,its development is still in the initial upward phase,and most enterprises focus on economic benefits,ignoring the improvement of social benefits.In recent years,the traditional level of financial performance can no longer be fully used as the sole criterion for evaluating enterprise performance,and safety production issues,customer satisfaction,employee welfare,charitable donations,and environmental protection capabilities have also been included in the scope of evaluation.Therefore,conducting corporate performance evaluation based on clarifying the relationship between the performance of social responsibility and financial performance is of more reference value for guiding and promoting the performance of corporate social responsibility,and is conducive to improving the operational and sustainable development capabilities of enterprises.Through research on existing theories of social responsibility and financial performance,it is found that most scholars have verified a positive impact between the two.Based on relevant theories and the actual situation of the enterprise,BYD Corporation is selected as the case study object to analyze and demonstrate the relationship between corporate social responsibility and financial performance from 2016 to 2020,as well as the guiding mechanism connecting the relationship between the two;Furthermore,establish a financial performance evaluation system from the perspective of social responsibility,calculate the weights of each indicator using the entropy weight method,obtain the comprehensive score of the financial performance system,and comprehensively evaluate BYD’s financial performance from the perspective of social responsibility.This study draws conclusions through research and analysis: There is a positive correlation between corporate social responsibility and financial performance;Social responsibility is transmitted through reputation capital,and the transmission path is social responsibility-stakeholder satisfaction-corporate reputation capital-comprehensive performance.According to the entropy weight method,BYD’s social responsibility performance level in 2019 was the worst,followed by 2017.The company needs to enhance the performance of its shareholders and government responsibilities;Finally,it puts forward suggestions for new energy vehicle companies to further improve their financial performance by paying attention to improving their social responsibility performance.