Research On The Application Of Plant Patterns In The Design Of Cultural And Creative Products In Song Dynasty

During the Song Dynasty,plant patterns are becoming more and more mature.It has not only increased in number,but also more stable in composition,presenting an elegant and realistic style.The plant patterns in the Song Dynasty gradually presented a unique artistic style under the influence of the political environment and rational and restrained social thought that advocated the literati to suppress military generals.Its rich and diverse themes,natural realistic modeling methods,harmonious and unified composition forms,fresh and elegant color matching methods and rich cultural connotations together show the elegant aesthetic tendency and lofty humanistic feelings of the Song Dynasty,making the Song Dynasty the peak of the development history of ancient Chinese plant patterns.The application of plant patterns of the Song Dynasty in modern cultural and creative products is conducive to improving public awareness in order to achieve better inheritance and innovation.This paper takes the application of plant patterns in the design of cultural and creative products in the Song Dynasty as the main research object,and first studies the historical streams,main content,design rules,artistic characteristics and cultural connotations of plant patterns in the Song Dynasty.Secondly,the problems existing in the current creative products are analyzed: product homogenization,insufficient practicality and cultural lack.In addition,this paper analyzes the problems existing in the current creative products,and analyzes the design principles of cultural and creative products from the following aspects: finding the differences between products and innovate,mining the needs of users and making them practical,inspiring and resonating with consumers’ emotions.By investigating cultural and creative products related to plant patterns in the Song Dynasty,this paper analyzes the design characteristics and shortcomings of current creative products.At the same time,the current situation of the lack of application of plant patterns in cultural and creative products in the Song Dynasty was analyzed.At the same time,the current situation of the lack of application of plant patterns in cultural and creative products in the Song Dynasty was analyzed.Finally,this paper formulates the scheme of design transformation and innovative application according to appropriate design methods,such as element extraction method,simplified abstraction method,deconstruction and recombination method.This thesis formulates a series of design plans,and mainly carries out practice from the aspects of design inspiration,crowd positioning,product positioning,composition form,color selection,pattern design and product display.The above research and practice have come to the following conclusions: the application of plant patterns in the design of cultural and creative products in the Song Dynasty can reflect its artistic characteristics,and express the cultural connotation it contains,and make consumers feel the beauty in the charm of the Song Dynasty.This paper provides a reference for the design and transformation of plant patterns in the Song Dynasty.