The Cabin Service Quality Improvement Strategy Of China Southern Airlines G Company

In the era of economic globalization,with the support of China’s rapid economic development,people’s travel demand has increased,and the relative comfort and convenience of civil aviation have been enhanced.In recent years,the global civil aviation industry and China’s civil aviation industry are making great strides forward.The sudden COVID-19 influence in 2020 made the global economy in a cold winter.Civil aviation industry in all countries failed to be good at it.But under the firm leadership of the CPC,China reduced COVID-19’s influence on people’s work,life and travel as much as possible,and effectively ensured the orderly production and production of the people.Nevertheless,the transportation efficiency and operation efficiency of China’s civil aviation transportation industry have decreased significantly,and the industry as a whole has suffered serious setbacks.Some defects and shortcomings covered up in the previous industry development have gradually emerged,of which the cabin service quality is a typical example.This paper takes the cabin service quality of China Southern Airlines G company as the research object,and uses the methods of literature research,questionnaire survey,interview observation,etc.,in combination with SERVQUAL model and service quality and other relevant theories,to study and investigate the cabin service quality of China Southern Airlines G company,and find out the existing problems such as low quality of cabin service personnel,unscientific management methods and slow updating of cabin facilities,It also puts forward the cabin service quality improvement strategy and follow-up guarantee measures to strengthen the management of environment,personnel and process in TQC total quality management and provide personalized and innovative services,so as to improve the cabin service level of China Southern Airlines G company,enhance the competitiveness of China Southern Airlines G company,and provide experience and reference for the later.