Analysis Of The Characteristics And Construction Strategies Of Rural Homestays From The Persperctive Of Communication Science

With the rapid development of mobile internet technology and the widespread popularity of social media platforms,the internet has become an important way for rural homestays to spread their own characteristics and create homestay brands.Moreover,in the entire process of rural homestay construction and operation,architects,operators,and audiences are increasingly paying attention to and relying on online communication content.Therefore,this article uses the perspective of communication studies to analyze the communication process,mode,and mechanism of rural homestays in the era of online communication,aiming to help architects better convey architectural information,understand the characteristics and conflicting needs of different audience groups,and construct homestay spaces and scenes that meet the needs of the times.The article first combs the development of domestic rural homestay and communication theory,and constructs the analytical path from representation to mechanism of rural homestay in the perspective of communication:(1)In the era of network communication,the high-frequency words of rural homestay are extracted from the network text,and the characteristics of its natural landscape,rural activities,service marketing and architectural design are analyzed.(2)Taking the five elements of communication in rural homestays as the main thread,this paper explores the mechanism of communication in rural homestays through the discourse system,media commonalities and differences,processing of homestay information,conflict of tourist needs,and data feedback issues,and obtains the information dissemination process model of rural homestays.Finally,based on the analysis of 24 hot rural homestays from the perspective of communication studies,the article proposes strategies for the construction of rural homestays in the future Internet era:(1)guided by the collaboration of disseminators,the article proposes strategies for architects to plan first,leverage opportunities to create momentum,balance media and rural authenticity,and actively communicate with the mass media;(2)Guided by the construction of a unique homestay space,a space design strategy for innovative viewing,immersive experience,and premium scale has been proposed;(3)Guided by the creation of easily disseminated scenes,strategies were proposed to create topical concepts and preset the best shooting perspective;(4)Propose a design optimization strategy based on feedback on communication effects,guided by balancing multiple perspectives and focusing on differences.This article proposes analytical methods and strategies for rural homestays from the perspective of communication studies,hoping to provide a reference basis for the construction of rural homestays in the future Internet era.