Research On CMF Design Of Autonomous Luxury Car Based On Chinese Cultural Background

Automobile CMF design is a key link in automobile design that affects automobile texture,appearance style,riding experience and other factors,and its importance to automobile market performance is self-evident.Especially in recent years,the advantages and disadvantages of CMF design has gradually become one of the important reference indicators for consumers to make purchase choices.This paper takes the CMF design of luxury automobile as the main research objective,focusing on the method,principle and characteristics of CMF design of independent brand luxury automobile based on the cultural background of our country represented by the red flag.By analyzing the CMF design of the world’s top luxury cars,this paper summarizes the characteristics of the luxury sense of CMF design.Starting from the Hongqi brand known as "the eldest son of the Republic",it studies the independent luxury car brand,analyzes the CMF design of the brand and the existing luxury cars and the integration of Chinese cultural elements.The research of this paper mainly adopts the methods of theoretical research,case analysis,user research and design practice.There is a study on the extraction of Chinese cultural elements.The author will start from three aspects,namely extraction methods,principles of use and application characteristics.Through the analysis of the excellent design cases of luxury automobile CMF design,as well as the characteristics of Chinese cultural elements in the CMF design,it is concluded that the Chinese cultural elements are actually applied to the independent brand of luxury automobile CMF design CMFPD refining method.It coincided with the signing of cooperation strategic framework agreement between China FAW and Lu Xun Academy of Fine Arts,so the author had the honor to participate in the CMF design project of Hongqi H9+ exhibition car,and reflected and verified the theoretical research content in the project practice,to prove the feasibility of the theoretical research.