Research On The Promotion Of Leisure Fishery In Zhoushan City Based On Customer Satisfaction

With the improvement of people’s material living standards,leisure has become a method for contemporary people to maintain physical and mental health,relieve life pressure and seek personal mood improvement.Compared with material enjoyment,people pay more attention to spiritual aspect.Leisure fishery is a new business form created by the integration of fishery and Tourism,which under the background of industrial integration.Compared with traditional fishery,leisure fishery focuses more on providing consumers with a relaxing and free leisure environment combining viewing,fishing and personal participation in fishing experience,so as to meet the needs of contemporary people for self realization.In recent years,domestic and international scholars have gradually increased their research on leisure fishery,most of them are using qualitative research methods to put forward development suggestions and paths for the leisure fishery industry.However,as a basement of tourist experience economy,leisure fishery should not only focus on the number of customers,but also achieve sustainable development and understand whether customers are satisfied with the experience of leisure fishery,What are the shortcomings of leisure fishery in the eyes of customers.Zhoushan is a coastal city with obvious location advantages and the largest fishing port in China.The fishery development of Zhoushan plays an important role in China’s fishery economic development.The development of leisure fishery in Zhoushan is representative.By the end of 2019,the total output value of leisure fishery in Zhejiang Province was 307 million yuan.The development of leisure fishery has effectively injected new vitality into the development of green marine economy in Zhoushan.Guided by the theory of expectation inconsistency,the theory of hierarchy of needs and the concept of customer satisfaction,this thesis carries out a questionnaire survey on Zhoushan leisure fishing customers from the perspective of customers,using spss26 0 and other mathematical analysis software,establish the customer satisfaction evaluation model,using the fuzzy evaluation method and satisfaction importance analysis method to calculate,and studing the customers’ views and suggestions on the characteristics and satisfaction of Zhoushan leisure fishery and various indicators of the development of Zhoushan leisure fishery.In view of the problems existing in the aspects of low customer satisfaction of leisure fishery in the analysis,such as the need to strengthen the accommodation environment,the need for rich tourism projects,the lack of cultural connotation and so on,this paper proposes some countermeasures.Zhoushan leisure fishery should improve the connotation of fishing village accommodation facilities,develop various types of play projects,strengthen the refining and transformation of fishing culture and build brand image,so as to improve the satisfaction of leisure fishery customers and promote the high-quality development of Zhoushan leisure fishery.