Research On The Financial Performance Of Wen’s Company Under The Asset-light Operation Mode

With the rapid development of domestic market economy,in order to improve its own benefits,the company has also become an important channel for the company’s development while ensuring product quality and reducing costs.The emergence of asset-light strategy model is the combination of outsourcing policy and enterprise management,and it is also an important way to reduce asset reserves and vigorously optimize the company’s own production structure.This operation mode not only gives small and medium-sized companies development opportunities,but also contributes greatly to the development of the industry.Many companies choose asset-light strategy as their main operation mode.There are many farming companies in the agricultural market,and the "company and farmer" business model can effectively reduce the cost for such companies,and the fixed assets account for less than 50%,which is a typical asset-light strategy model.By signing a cooperation agreement with farmers,the company handed over some of its breeding bases to farmers for management in the form of outsourcing,and jointly established the production and operation structure of "company plus farmers" to meet the needs of breeding companies for reducing costs and burdens,provide consumers with high-quality products,promote the development of agricultural economy and contribute to social production benefits.Guangdong Wen’s Food Group.(hereinafter referred to as Wen’s company)is an agricultural company mainly engaged in aquaculture and food process.Not only that,Wen’s company is involved in food safety and dairy production.Because Wen’s company started late,in order to quickly enter the market,Wen’s company adopted the asset-light strategy mode of "company plus farmers" as its main.In this paper,through collecting the specific information of Wen’s company,understanding the company’s development process,using the financial performance appraisal method to vertically analyze the company’s operating benefits,and using Du Pont analysis,financial ratio comprehensive scoring method and F score model to horizontally compare Wen’s company with other companies,in 2020,Wen’s company will increase its financial risk due to the increase of investment in fixed assets,and the growth rate of its main business income will be lower.This article will give a reasonable explanation for this phenomenon,and comment on the operation modes of light and heavy assets respectively in combination with the current market environment.Finally,specific suggestions are put forward for the development of Wen’s company.